When it comes to SEO optimization and increase traffic on your website, we are all aware that there are many factors that go into making your website the best ranked in search engines.
Google says it uses more than 200 ranking variables in total to choose which search results to display for particular key phrases, both on the on-page than off-page.
In addition, Google is constantly releasing new adjustments to its algorithm, which have become more and more regular in recent years. Google will continue to change its ranking signals to meet the needs of searchers, which is the only thing we know for sure going forward.
1- Internal links
Internal links are links between pages on the same website. Internal links are usually used to link to related content resources or to stimulate site explorationBut they can also be used to distribute authority to critical pages. Many SEO experts we've spoken with have identified internal links as one of the most powerful and undervalued ranking factors:
B. Carter, SEO Manager, said, "Internal links are the most underrated ranking component (underrated by SEOs, not Google)." We're all aware of the value of inbound links, but I've found that few SEOs apply the same energy to internal links.
D. Pask-Hughes, SEO Manager said, "This shouldn't be a surprise, however it is regularly the case when you create an internal mesh. I've witnessed a multitude of cases where simple changes have propelled a recalcitrant website to page 1, resulting in a significant increase in the click rate.
2- Optimize SEO with trendy content
Trending content is content that answers (you guessed it) trending questions. Usually produced quickly in response to current events or topics that are experiencing a popularity boom on social networking platforms. The trendy content remains an element that many industry players neglect, according to SEO professionals:
S. Ricketts, SEO manager, said, "As tricky as content publishing frequency is, providing resources to generate trending material is often overlooked as an important variable."
In an ever-changing world, there is a desire for constant information, so those searching want to be offered some timely, seasonal and trending content.
3- Thematic expertise
Over the past couple of years, the terms "topical authority" or "topical relevance" have been actively discussed in the SEO and PR communities. These terms are often related to backlinks and content. Topical authority refers to the recognized authority of your website in a specific topic or industry niche. J. Johnson, an SEO expert explains why this is a crucial SEO factor to keep in mind for 2022:
"I imagine topical authority will become an increasingly important ranking criteria after 2022. By developing a comprehensive content strategy that encompasses all entities and keywords related to a specific niche, Google begins to view your company as a topical authority."
4- Renewal of the content to optimize the SEO
We've all heard the phrase "content is king" many times. However, that doesn't mean you should create a few blogs and then forget about them. T. Lee, head of digital marketing and SEO at CommsExpress, says that updating your website's content can significantly improve its performance:
"In my opinion, updated text is one of the most underrated and frequently overlooked SEO ranking elements. Today, to optimize SEO, it is essential to update your content according to user behavior, feedback, new technologies (Featured Snippets, FAQ, etc.).
While refreshing these pages, you need to update all internal links and make sure that each one is useful. Once this is done correctly, you can anticipate a drastic growth in traffic."
5- External backlinks
Backlinks from third party websites are an SEO ranking element that we have known about for ages. However, it's amazing how many people still underestimate their influence in search engine results pages (SERPs).
According to A. Letsos, SEO manager at Way More, to optimize SEO, backlinks remain one of the most powerful ranking elements in 2022. "Links will still play an important role in SEO in 2022."
Backlinking remains one of the most important more important of Google's ranking algorithm, and I think it will be so for the foreseeable future.
6- Organized data
Our SEO team agrees with the vast majority of SEO professionals, who have recognized content and links as two of the most crucial ranking elements. However, we also wanted to point out that structured data is a sometimes overlooked factor. Structured data are the tags that allow Google to interpret and render your content on the search results page.
"Structured data is being used on an increasing number of platforms, and as development methodologies evolve, it provides a standard way to deliver user-friendly data. This is beneficial for direct search results, which can be enhanced with featured snippets, thebrand authority, accessibility and purchase results.
While this doesn't necessarily improve your ranking for generic keywords, it does have a significant impact on terms with a strong user experience.
7- Optimize SEO with content titles (H1)
The headings and subheadings you use in your content are not only useful for directing your audience's attention. They're also essential for telling search engines what your content is about. Since the H1 element is the first heading on a page, it often plays an important role when search engines crawl your site.
L. Condrut, SEO Manager at Contiki, explains why it is crucial and how it is often undervalued:
"I think one of the most undervalued ranking variables is the H1, which is often the main title of the page. It should be keyword-driven and work in tandem with the h2 tags to increase the relevance of the page's topic and keyword importance.
This is especially crucial since Google has changed its process for creating title tags and we know that it now gives an importance considerably larger than the visible title of a page, which it uses to determine what appears in search results.
As SEOs, I think we sometimes get caught up in very technical initiatives, such as optimizing SEO for Core Web Vitalsand we forget that small changes like these can have a significant influence on the success or failure of our website.
