We propose a slightly different article, which will allow everyone to better understand the services offered by a digital agency.
Warning: Smart Impact is a digital agency based in Lausanne, Fribourg and Geneva. We accompany our clients in the success of their digital strategy 😉
What objectives can our digital agency achieve for you?
With today's new technologies, there are a variety of solutions to increase your business visibility and acquire new customers. When used correctly, they can help you reach not only the maximum number of visitors to your site, but also visitors that fit your target audience, a qualified audience that you can convert into customers.
A website is the main tool of any digital strategy. Consequently, our digital agency has dedicated an entire department to the creation and site redesign.
Of course, design is an important element. However, it is not enough. Indeed, a website must be visible to be profitable: this is the mission entrusted to our SEO experts. They master the art of natural referencing, especially the Google referencing. Normal, it makes the law!
A successful Google referencing creates an influx of qualified visitors. However, you still have to convert them into customers. This is the role of our web writers, they master the recommendations of search engines. As a result, our SEO agency will offer you optimized texts according to the rules of the art of referencing.
However, your site is not the only lever to be activated. A whole battery of actions and tools can also be used. On this subject, it is important to underline that the proposed solution will be tailor-made. Indeed, it will take into account your internal and external environments, your global marketing strategy and your budget.
Whether it is for a creation or a redesign, the design that we will propose will be attractive and functional. Moreover, your graphic charter and your communication universe will be declined and integrated. Our references will give you a better idea of the creativity of our web designers, as well as their ability to give your site a personality adapted to your values, your products and your sector of activity.
On the other hand, you know that the architecture of a site is an important pillar of its SEO. In this respect, your pages must be easily crawled and indexed by robots (not all of them, in order to optimize your crawling budget). Similarly, the navigation of your customers must be fluid.
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A clear architecture increases the visit time and decreases the bounce rate. These two criteria are taken into account by the engines to assign you a position on their search pages. As a result, our designers take them into account and make it easier for our SEOs. They know that Smart Impact is also a search engine optimization agency.
Smart Impact : a Digital Agency
The generation of qualified contacts will be the goal of our experienced SEOs. Thus, your pages will be optimized on queries adapted to your marketing positioning and to your commercial offer. Indeed, ourseo agency does not make us forget the marketing agency.
For succeed in your natural referencingWe will implement a process that leaves nothing to guesswork.
Audit of your site
The audit of your site allows you to highlight your strong points, as well as the areas of improvement to be made to increase its effectiveness.
The technical part of this essential step is to detect the technical failures that prevent your site from ranking. In this regard, it can be non-indexed pages, broken links, photos to be compressed, errors in the guidelines, security, responsive design, page speed, browser cache, server response time, etc.
The SEO audit will start with a keyword analysis. In broad terms, we will ensure that each page is optimized for a main keyword and long tail phrases. In addition, we will perform a keyword analysis of your main competitors. Rightly so, this analysis will provide valuable information to be exploited on a commercial level.
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Strategic selection of keywords
The choice of your keywords impacts your seo and marketing performance. Thus, it is not advisable to try to position yourself on queries with limited potential (your traffic will be very reduced), as it is advisable to avoid those that are very competitive (sometimes, it is wise to avoid a lost or very expensive fight). On the other hand, a thorough analysis of the statistics can reveal the existence of a profitable niche to exploit.
On-site optimization of textual content
The objective of this step is to allow the robots to understand your texts as well as possible in order to categorize them properly. In short, the Smart Impact's SEO experts will make it easy for the bots to return the favor in terms of visibility.
Search engines and experienced seo experts are constantly issuing recommendations to be observed: structuring in titled paragraphs (Hn), filling in meta tags (title, meta description, meta robots), URL chains, keyword concentration, semantic logic, placement of key expressions, bolding and underlining, etc.
Our web editors ensure a permanent seo watch. As a result, they know perfectly well the recommendations of search engines. Thus, your text will be designed to seduce the robots (better referencing), without neglecting your prospects (better conversion).
Developing a netlinking strategy consists of installing external links pointing to your site. As aseo agencywe place great importance on this pillar of organic referencing because it is decisive. Its principle is simple: the more backlinks you have (positive votes from Internet users), the more popular you are considered to be and the higher you are placed on the search pages. Let's mention that the Smart Impact referrers are excellent Ninja linkers. It must also be said that they give more importance to the quality of your external links than to their quantity.
Easier to set up than external linking, it consists in linking your own pages through internal links.
A well-structured internal mesh offers your readers a rich experience. As a result, they will spend more time browsing your site. Thus, Google will consider your content relevant and will give you good seo performance ratings.
Engines have the reputation of being textual beasts. As a result, you have to feed them constantly to gain their favor. However, they are gourmets. For this reason, your content must be of high quality.
Our specialists in content marketing will know how to direct you towards the content best suited to your marketing and sales objectives. In this regard, they always keep in mind that your first goal is to convert visitors into customers.
Text continues to be the favorite of search engines. However, the video medium has emerged as a powerful vector of attraction and adherence. It is no surprise that it is favored by the Internet public, as statistics show. Therefore, we will offer you an adequate mix of formats, as well as a broadcasting schedule spread over time. Indeed, a good Google referencing is necessarily conceived in the duration.
The analysis of billions of data collected by Google has allowed it to deduce that the search intentions of Internet users are often local. Therefore, it has given a special place to geo-localized referencing. Even better, it has designed a powerful tool based on the criterion of geographical location: Google my business.
The in-house SEOs from our digital agency master this tool, as well as the other techniques of the Local SEO.
Google my business
GMB is a free interface from Google that is primarily intended for companies with a distribution policy based on a geographical criterion.
We will optimize your Google my business account according to the rules of local referencing. This powerful tool offers the possibility to insert optimized texts, integrate images and videos, promote your commercial actions and broadcast your coordinates and your itinerary.
Development of a digital marketing strategy
The digitalization of the economy, and of society in general, has transformed consumers' habits and given them more power. As a result, marketers have adapted their approach and tools to the new buying patterns of consumers: communication is more targeted and the offer better personalized.
Our approach at Smart Impact consists of determining the channels your prospects frequent (the web, social networks, broadcasting platforms, etc.), boosting your visibility there, getting them to land on your pages, converting them into leads and pushing them to action.
Smart Impact: a 360° digital agency
Our web agency's offer covers all channels and potential contact points with your prospects and customers.
We use the best software and tools on the market. In addition, we are constantly on the lookout. In this regard, our employees are regularly trained in the latest technological innovations in order to be ever more efficient.
Algorithm updates from Google and other companies are followed by the consultant seo Smart Impact to guarantee you the best referencing. Also, mass migrations of Internet users from one channel to another are taken into account.
Whether it is for branding, website creation, Google referencing, the local seodigital coaching or the social media outreachWe will entrust your project to a team of experienced experts.
The composition of this team is transversal. Indeed, we consider that the effect of group synergy is crucial in terms of digital solutions: a talented web editor or designer will never be able to replace a SEO specialist despite their knowledge in this field. We aim for excellence!
Acquisition channels covered by the Smart Impact solution
First of all, it should be noted that our digital solution proposal will be integrated into your overall marketing strategy and communication policy.
We will propose an omni-channel strategy. Consequently, all the channels adapted to your needs will be used: web (content marketing and referencing), social networks, video platforms, display and email marketing. In accordance with our permanent quest for efficiency, the creation of symbiosis between these different levers will be our guideline.
Training of your employees
After the implementation of the selected levers, we also ensure the training and coaching of your employees for a better follow-up and a better ROI.
We see our relationship with our clients as an alliance.
Smart Impact is a 360° digital agency which offers you a global support. We will be your allies in your fight for visibility on the web as well as in achieving your marketing and sales objectives.
Whether it is for natural referencing, local referencing, the creation of a new site, the redesign of an existing site or the development of an online marketing strategy, our team of experts is committed to providing you with the appropriate solution.
Your objectives will be our missions.