The best alternatives to Google Analytics
When it comes to tracking website performance, Google Analytics has long been the industry standard. But, it is not the only one...
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10 reasons why Google Analytics is essential to your business success
Google Analytics is a powerful tool that can help businesses of all sizes succeed. Thanks to its ability to track visitors to a website, it is...
10 good reasons to do an SEO audit
The SEO audit is an effective way to analyze the impact of natural referencing of a website. This digital marketing tool is often implemented before the launch of a new website...
SEO audit: 6 free tools to use
The SEO audit allows you to analyze your performance in terms of natural referencing according to different indicators. Its realization helps you to detect the possible faults of your website...
The most important Google Analytics metrics for digital marketers to track
Digital marketing is an ever-changing field that requires constant vigilance to stay ahead of the competition. Google...
Why is link building important? What is link building?
In the field of SEO, we often hear about link building. But, what does it mean exactly?...
Top Free Marketing Tools: A Complete Guide for Professionals
As a professional, you need the right tools to succeed. With the help of free marketing tools, you can easily manage your campaigns and track your results...
6 key elements for a custom website
Custom websites are a great way to build an online presence and create a positive brand image. They are a...
Rank your site first on Google
Ranking #1 on Google is the ultimate goal of many website owners and digital marketers. A top ranking...
How to make money with web services in 2023?
It's hard to predict with certainty what the best way to make money with web services will be in 2023, as the market...
The 10 best free web hosting services for your site
Choosing the right web hosting for your website is an important decision. With so many options available, it can be difficult to decide which service to choose...
Unlocking the Power of Rich Snippets for Beginners - A Step-by-Step Guide to WordPress
Are you looking to unlock the power of rich snippets for your WordPress site? If so, you've come to the right place. Rich snippets...
Top 10 best live chat WordPress plugins
Having channels to communicate with your customers is essential as your business grows. There are a few ways to do this...
5 essential WordPress SEO plugins to improve your ranking in 2023
WordPress is a great platform for creating a website. However, if you don't optimize your website, you won't get the results you want...
How to choose the right WordPress theme for your site
WordPress is the most popular content management system (CMS) for websites and blogs. Your choice of WordPress theme has...
SEO trends to watch in 2023
The Internet is a medium in constant evolution. Indeed, the transformation of the habits gives place to a modification of the types of contents. These modifications induce...
How to improve local SEO on mobile devices?
Understand how local SEO works on mobile devices Decide how to optimize your website and content for local SEO on mobile devices...
6 essential points to improve your SEO in 2023
SEO or search engine optimization, is one of the most important aspects of online marketing. Without a solid SEO strategy, you will not be able to...
how to better manage your e-commerce products?
Use a Product Management System to track your inventory and stock A Product Management System (PMS) is a system that allows you to manage your inventory and stock...
SEO for SMEs: why and how
Are you a small or medium-sized business and having trouble finding your website online? Don't worry, it's easy...
L'Agence digitale, your ally in natural referencing and digital marketing
We offer you a slightly different article, which will allow everyone to better understand the services offered by a digital agency. Warning: Smart...
The best SEO strategies: SEO, SEA, SEM, SMO, SMA and SMM
Search engine optimization (SEO), search engine advertising (SEA), search engine marketing (SEM), social media optimization...
PageSpeed Insights vs. Lighthouse: Which tool is right for you?
If you are trying to improve your site's performance, you have many options. Two of the most popular tools for measuring site performance are...
PPC trends you need to watch out for in 2023
Google Ads, also known as Google AdWords, is the most widely used digital marketing strategy for advertisers. It is used by...
Why are company blogs important in inbound marketing?
What if a web marketing plan had the power to significantly increase your customer base? Bring you 200% of links...
Is influencer marketing good for your business?
In recent years, the term "influencer marketing" has become increasingly popular. What is it? Is it beneficial for your business? The...
How to improve your homepage's SEO?
6 Easy Tips That Will Boost Your SEO Choose the Right Keywords When it comes to SEO, keywords are essential. They are...
Why your marketing strategy must be digital in 2023
Digital marketing is the new strategic imperative for all businesses. If your strategy doesn't take this into account by 2023, you may struggle...
Why is a website essential for your business in 2023?
What added value does a website bring me? Why is a website essential for your business? All these questions are legitimate. If you have a...
The power of storytelling in the digital age
Today, we live in a world where we are continually bombarded with content, it can be difficult to stand out. That's where storytelling...
Web referencing: understanding "Google E-A-T
The concept "Google E-A-T" is not new. In fact, the notion dates back to 2015 when Google released its standards for qualitative assessment...
3 reasons why readability is important for content
Websites attract a diverse audience. Content must communicate with each visitor in a simple and understandable way. As expected, this is not easy,...
Understanding Google's obscure algorithm
Understanding the Google algorithm is necessary today, as it is a truly fascinating and extremely complex world of software, videos and articles. For people who are...
the best SEO tools 2023
380+ tools to help you with your SEO In this collection of tools to promote SEO, we have tried to gather the best of the best...
111 free SEO tools
If your site isn't ranking as high as you'd like, it's time to take a look at your SEO strategy ....
Web redesign and SEO, the pitfalls
The redesign of a website can give a company a major competitive advantage. On the one hand, it allows the site to better meet the expectations...
How to reach the first page of Google?
Have you ever clicked on the second page of Google results? No, usually no one does. In fact, less than 3% of Internet users...
Loss of positioning on Google, how to do?
In 2022, we had a client who was placed in the highest positions for many of the words that concerned them and bam-bam of a...
What size banner ad?
How to choose the right banner ad size: here are the most effective formats. There are some areas where size does matter... And...
Are you a leader or a micro-manager
6 Clear Signs of Micro Management Your leadership style has a huge impact on the culture, work process and productivity of your...
The 4 essential practices to secure WordPress in 2022
For many years, WordPress has been used to design millions of websites. Many of them collect and store private information. It is often...
How to improve your content, thank your competitors!
Marketing is a competition, especially in content creation, no matter what the industry, the winner is the one who gets the most attention...
3 good reasons to have an adaptive site
Responsive Web Design, translated as Adaptive Design, is a trend in web design. Adaptive websites are designed to be...
7 criteria to optimize SEO in 2022!
When it comes to optimizing SEO and increasing traffic to your website, we are all aware that there are many factors involved...
Redesigning your website: the 9 signs that should alert you
"How do I know if my company needs a new website?" Is my site still modern enough, salesy enough?...
SEO in 4 steps for your e-commerce site
eCommerce SEO is one of the most difficult forms of SEO to master, as it often relies on technical SEO optimizations.
GA4 update, are you lost?
Google Analytics is a powerful tool that will help you track your website's traffic and performance. However, as the...
Nofollow vs. Noindex: What is the difference?
What does noindex mean? It is on the page and not on the link that the noindex attribute is defined. So nofollow vs. noindex ? It means...
Best practices to optimize your URLs
URLs are more than just a source of information about the location of a Web page. They contain key elements that search engines and webmasters can use to find the...
7 Tips to optimize your social media campaign
To get people to shop or to boost a political campaign, it may seem simple to promote and sell your products...
How to optimize blog content for search engines?
1. Determine your blog's target audience No matter who your blog is for or what it's about, you need to identify and...
SEO techniques: ON-Page and OFF-Page
ON-PAGE SEO is about optimizing the elements of your website that are under your control, while OFF-PAGE SEO is about strengthening the...
Questions to ask before hiring an SEO agency
Hiring an SEO agency is an important step. SEO is one of the most effective marketing tactics for a company to increase its sales...
What is brand culture and how can a digital agency help you create it?
There's more to the world's best brands than just a pretty face. If you go to Google's headquarters in California, you'll find yourself...
What exactly does a digital agency do?
Digital marketing has become an umbrella term that encompasses all internet marketing efforts. There is also a common misconception...
How to advertise on social networks?
Most companies were not aware of social networks when they first appeared on the scene, and this was especially true for small businesses....
Digital agencies and data-driven web design
For years, digital marketers and web design companies have been creating tools to help their clients achieve their goals.
How to improve the speed of your site in order to optimize its referencing?
The time it takes for a web page to load is called the site load speed. It is governed by a number of factors, including...
Is content marketing the future of SEO?
Search Engine Optimization (SEO) is the process of optimizing your website so that it appears in relevant search results
How to choose a digital communication agency?
When it comes to small businesses, local SEO is extremely effective: 46 % of all Google searches are for local information, which is...