A strategy before spending
We examine your offer, your market and your sales journey to define the situations in which your advertising can be useful.
DeliverableCampaign plan, objectives and test budget.
ChatGPT Ads · French-speaking Switzerland
Your future customers compare their options in ChatGPT. Put your offer in front of them at the right moment.
Smart Impact prepares, launches and optimises your advertising campaigns on ChatGPT. From the ad to the landing page, we build a measurable journey to track your enquiries and your acquisition cost.
StrategyAd creationConversion tracking
From need to decision
A prospect asks a question
“How can I simplify invoicing for my small business?”
An opportunity to introduce your offer.
01 / Understanding the channel
An ad at the moment your prospect explores their options.
In a conversation, a person can spell out their need, their constraints and their criteria. A relevant ad placement lets them discover an offer linked to that context.
The ad is labelled as sponsored and kept separate from the answer. Advertising does not influence what ChatGPT replies.
Read OpenAI’s principlesOne search. One specific need.
I’m looking for invoicing software for a small business in Switzerland. What criteria should I compare?
Illustrative answer
Compare ease of use, invoicing features, integrations and total cost. Also check the options for exporting your data.
Sponsored · Illustrative company
Simpler invoicing for your SME
Discover the features of a solution suited to your business.
Discover the solution02 / Your potential
Does ChatGPT Ads have a place in your customer acquisition?
The right starting point: an offer that answers an identifiable need, and a journey able to turn interest into an enquiry or a sale.
We assess the place of this channel in your strategy and whether a test is relevant for your company.
01
A clear offer
A product or a service, a target audience and a concrete reason to choose you.
02
A reachable audience
Prospects and markets compatible with the available ad delivery.
03
A journey that converts
A useful page and a measurable action: purchase, enquiry or booking.
04
A fundable test
A budget consistent with your margin, your sales cycle and your objectives.
03 / Our support
From your strategy to your first measured conversions.
A single point of contact to connect your advertising, your website and your commercial objectives.
An account ready to deliver
We support you in setting up the advertiser account, access rights and campaigns, according to what is available in your market.
DeliverableAn account owned by your company and structured campaigns.
Ads that answer a need
We write several advertising angles and prepare visuals suited to your offer. Each variant matches a specific intent.
DeliverableAds and creative variants to approve together.
A consistent destination after the click
We identify the changes your landing page needs: promise, proof, form or purchase. Any development required is specified in the quote.
DeliverableConversion recommendations and implementation scope.
Measurement checked at launch
We set up the useful events and check that they are reported correctly, using the measurement tools compatible with your website and your ad account.
DeliverableTracking plan and conversion checks.
Management that leads to decisions
We compare the ads, track spend and analyse the quality of enquiries with you to decide on the next optimisations.
DeliverableAnnotated review, tests carried out and next actions.
04 / Looking ahead
What could your campaign look like?
Three illustrative scenarios to understand the link between the need, the ad and the intended action. They are not client results.
“Which desk should I choose for working in a small flat?”
A selection of compact desks, with dimensions and delivery in Switzerland.
- Destination
- Dedicated collection
- Target conversion
- Purchase
“How can I simplify invoicing for my small business in Switzerland?”
An invoicing solution with a demonstration of its features.
- Destination
- Demo page
- Target conversion
- Demo request
“What criteria should I compare when choosing a coworking space in Geneva?”
A space presenting its facilities, its prices and how to arrange a visit.
- Destination
- Venue page
- Target conversion
- Visit booking
05 / Our method
A gradual launch.
Decisions based on results.
Objectives and continuation criteria are defined together before launch. The schedule takes your preparation and the ad approval into account.
- 01
Diagnose
Your offer, your customers, your margins and your current acquisition. We assess the relevance of the channel before proposing any investment.
- 02
Prepare
We set the scope, the ads, the destination and the conversion events. You approve the budget and the content.
- 03
Test
The pilot starts once the platform has approved the ads. We monitor spend and gather the first signals.
- 04
Decide
We compare the measured conversions with the real quality of the enquiries. The review determines whether the test continues, is adjusted or stops.
06 / Your investment
A test budget defined before launching.
Your quote separates the agency’s work from the amount devoted to ad delivery. The scope is adapted to your website, your offer and your objectives.
Let’s talk about your budget01
Setup
Diagnosis, setup, ad preparation and measurement checks.
On quotation · at the start02
Management
Monitoring, tests, optimisations and analysis of results with your teams.
Monthly fees defined together03
Media budget
The amount devoted to ad delivery, paid directly to the platform.
Separate from the agency’s fees07 / Measurement & commitments
You know what is being spent.
You understand what comes out of it.
The useful indicators
- Spend and ad delivery
- Clicks and measured conversions
- Cost per enquiry or per purchase
- Commercial quality of the leads
A review that explains
We reconcile advertising data with your enquiries and sales. Each review specifies the tests carried out, the limits of attribution and the recommended decisions.
Your account stays yours
You keep ownership of the account and access to your data. Budgets, content and the continuation of the support are approved together.
08 / A single partner
An effective campaign continues after the click.
The ad message, the quality of your website and the handling of enquiries have to move forward together. We bring in the expertise your acquisition journey needs.
09 / Frequently asked questions
ChatGPT advertising in Switzerland, in practice.
01Can you advertise on ChatGPT from Switzerland?
Yes. As of 9 September 2026, Switzerland is on the official list of countries with self-service access to Ads Manager. The billed company must be established in an eligible country. Delivery remains subject to the platform’s rules and approval.
02Who can see ChatGPT ads?
Ads may be shown to adult users of the Free and Go plans in the markets concerned. The Plus, Pro, Business, Enterprise and Edu plans remain ad-free. We take this reachable audience into account when scoping your campaign.
03What budget should I plan for?
The quote separates setup, management fees and the media budget paid to the platform. We define the test budget according to your objective, your margin and the volume of conversions needed to make a decision. No result or cost per acquisition is guaranteed.
04What is the difference between ChatGPT Ads and GEO?
ChatGPT Ads are paid placements, clearly labelled as sponsored. GEO aims at the organic visibility of your brand in the answers of generative engines. Buying an ad does not change ChatGPT’s answers and does not guarantee any recommendation of your company.
05How long does it take to launch a campaign?
The timeline depends on account access, content, your landing page and existing tracking. We agree on a schedule after the diagnosis. The launch also depends on the platform approving the ads, and the length of the pilot depends on the volume of data collected.
06How do you measure outcomes?
We track spend, clicks and measurable conversions, then reconcile that data with the enquiries or sales recorded in your tools. Attribution gaps and measurement limits are explained in the review. Your feedback on the commercial quality of the leads completes the figures.
07Who owns the account, and can we stop?
Your company keeps its ad account and its data. Smart Impact works with the access rights needed for the assignment. The quote specifies the scope, the length of the pilot and the conditions for stopping. Budgets and the continuation of management are decided together.
08Do you have access to users’ private conversations?
No. OpenAI states that conversations remain private from advertisers. Our work focuses on your offer, your ads and the available performance data. Personalised ads are not initially offered in the EEA and Switzerland.
Platform information checked on 9 September 2026: Ads Manager availability and how ads work. These terms may change.
Let’s move on to your project
Does your offer deserve a test on ChatGPT?
Tell us about your business and your objective. We will look at whether the channel is relevant, the prerequisites and the scope of a first test.
+41 21 505 00 10Geneva · French-speaking Switzerland
Every project is reviewed before any proposal is made.