Live project2024 – ongoing
ASD Fiduciaire
Redefining digital for the Swiss accountancy sector: modern, human, credible.
Services
BrandingVisual identityLogo designWordPress developmentMaintenance
Technologies
WordPressElementor
Redefining digital for the Swiss accountancy sector: modern, human, credible.
ASD Fiduciaire SARL is an accountancy firm in French-speaking Switzerland specialising in bookkeeping, advisory, tax and insurance for SMEs. 90% of its business is B2B. Smart Impact designed a complete identity, from the logo to the digital platform, for a traditionally conservative sector, with one clear intention: to prove that a young firm can convey the same rigour as an established practice, with far more modernity.
Finding the right graphic balance between accountancy seriousness and modernity, where several previous attempts had failed
Standing out visually among dozens of accountancy websites in French-speaking Switzerland without sacrificing credibility
Letting the director update content, services and news without technical help
Conveying from the home page the image of an experienced firm despite its youth
Immersion in the business, the target clientele (SMEs in French-speaking Switzerland) and the growth ambitions, to bring out a clear and distinctive positioning.
Bold brand guidelines, colours rarely used in accountancy, controlled typography and professional photography to bring a human quality to the digital presence.
A WordPress and Elementor architecture that lets the client manage the site independently, on a base ready to take on SEO and content.
Precise work on colour psychology, against the usual codes of the accountancy sector. The result: a palette combining modernity and warmth, paired with composed professional photography, to bring together the best of both worlds, the energy of a young firm and the rigour of an established practice.
“In a field as regulated as accountancy, choosing a modern look is not a risk, it is a signal. A well-considered visual identity can, on its own, give a young firm lasting credibility.”
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