AI and automation
Identify tasks to automate, practical uses of artificial intelligence and what makes an investment worthwhile.
All articles in this topic
AI and automation
Geneva and global AI governance: what it changes for local SMEs
The UN global dialogue, the AI for Good summit, 12,000 participants at Palexpo: what is being decided in Geneva, and what already applies to your SME.
Read the article
AI and automation
Automating repetitive SME tasks: 7 practical use cases
Automating repetitive SME tasks: 7 practical use cases (quotes, follow-ups, reporting and more) that save time, and how to scope them.
Read the article
AI and automation
The ROI of generative AI: how do you measure the productivity gains of your marketing team?
Find out how to calculate the real ROI of generative AI in your marketing. Formula, KPIs and a case study from an SME in French-speaking Switzerland to justify your AI investment.
Read the article
AI and automation
What AI does not understand about SME websites (and how to fix it)
AI often fails to understand SME websites for lack of context. See the 4 common misunderstandings and our strategies in Switzerland.
Read the article
AI and automation
Reliable sources and AI: how do you separate fact from fiction?
AI is changing our relationship with truth. See how algorithms judge reliable sources and how to avoid the traps.
Read the article
AI and automation
Claude Sonnet 5: release imminent? What we know (and why it could change everything)
Read the rumours about Claude Sonnet 5, what it promises and its potential impact on the generative AI market.
Read the article
AI and automation
When AI becomes a colleague: managing human-machine collaboration
AI is becoming a colleague. See how to manage human-machine collaboration to support your company's growth.
Read the article
AI and automation
7 reasons for small SMEs to adopt marketing automation
Save time and support your growth. See how marketing automation transforms profitability for SMEs.
Read the article
AI and automation
Automating without understanding: the hidden trap of n8n and Make
Find out why automating with an understanding of the business problem matters more than mastering n8n or Make.
Read the article
AI and automation
The 15 key AI figures for B2B marketing in Switzerland
See the 15 key AI figures for B2B marketing in Switzerland to secure the future of your growth pipeline.
Read the article
AI and automation
What ChatGPT will never tell you… and what we think of it
More and more clients think they know better than their agency thanks to ChatGPT. Here is why that illusion can be expensive.
Read the article
AI and automation
How to deploy AI in your company without getting it wrong
Learn how to deploy AI without getting it wrong. Strategies and advice for a successful move to artificial intelligence in your business.
Read the article