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Geneva and global AI governance: what it changes for local SMEs
AI and automation

Geneva and global AI governance: what it changes for local SMEs

The UN global dialogue, the AI for Good summit, 12,000 participants at Palexpo: what is being decided in Geneva, and what already applies to your SME.

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Automating repetitive SME tasks: 7 practical use cases
AI and automation

Automating repetitive SME tasks: 7 practical use cases

Automating repetitive SME tasks: 7 practical use cases (quotes, follow-ups, reporting and more) that save time, and how to scope them.

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The ROI of generative AI: how do you measure the productivity gains of your marketing team?
AI and automation

The ROI of generative AI: how do you measure the productivity gains of your marketing team?

Calculate the ROI of generative AI in marketing using a formula, KPIs and a Swiss SME case study to assess productivity gains and investment costs.

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What AI does not understand about SME websites (and how to fix it)
AI and automation

What AI does not understand about SME websites (and how to fix it)

AI often fails to understand SME websites for lack of context. See the 4 common misunderstandings and our strategies in Switzerland.

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Reliable sources and AI: how do you separate fact from fiction?
AI and automation

Reliable sources and AI: how do you separate fact from fiction?

Explore how AI evaluates sources and changes our relationship with information. Learn to assess reliability and avoid common verification pitfalls.

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Claude Sonnet 5: release imminent? What we know (and why it could change everything)
AI and automation

Claude Sonnet 5: release imminent? What we know (and why it could change everything)

Read the rumours about Claude Sonnet 5, what it promises and its potential impact on the generative AI market.

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When AI becomes a colleague: managing human-machine collaboration
AI and automation

When AI becomes a colleague: managing human-machine collaboration

As AI becomes a colleague, learn how to organise human-machine collaboration, clarify responsibilities and support your team's working practices.

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7 reasons for small SMEs to adopt marketing automation
AI and automation

7 reasons for small SMEs to adopt marketing automation

Explore seven reasons for SMEs to adopt marketing automation, from saving time on routine tasks to improving productivity and supporting growth.

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Automating without understanding: the hidden trap of n8n and Make
AI and automation

Automating without understanding: the hidden trap of n8n and Make

Find out why automating with an understanding of the business problem matters more than mastering n8n or Make.

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The 15 key AI figures for B2B marketing in Switzerland
AI and automation

The 15 key AI figures for B2B marketing in Switzerland

Explore 15 figures on AI in Swiss B2B marketing to understand adoption, assess opportunities and inform your company's marketing investment decisions.

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What ChatGPT will never tell you… and what we think of it
AI and automation

What ChatGPT will never tell you… and what we think of it

More and more clients think they know better than their agency thanks to ChatGPT. Here is why that illusion can be expensive.

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How to deploy AI in your company without getting it wrong
AI and automation

How to deploy AI in your company without getting it wrong

Learn how to deploy AI without getting it wrong. Strategies and advice for a successful move to artificial intelligence in your business.

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