Marketing and branding
Plan your digital budget, organise content and build consistent brand communication with practical marketing guides for small and medium businesses.
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Marketing and branding
Privacy-First Marketing in Switzerland: turning the nLPD into a growth lever for your business
Explore privacy-first marketing for Swiss SMEs: the FADP, server-side tracking, Consent Mode v2 and first-party data for a changing digital environment.
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Marketing and branding
Digital marketing budget: how should you split investment between SEO, SEA and content?
How should you split your budget between SEO, paid search and content? Explore criteria, costed scenarios and practical trade-offs for Swiss SMEs.
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Marketing and branding
Building an editorial content calendar for an SME (template)
A realistic editorial calendar for an SME: content pillars, a sustainable frequency and the organisation to publish without burning out. Template included.
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Marketing and branding
Brand identity redesign: when and why for an SME
Brand identity redesign: the signals that show it is time, what a redesign covers and how to run it without damaging your equity.
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Marketing and branding
Social networks for a B2B SME: which to choose in French-speaking Switzerland?
LinkedIn, Instagram or YouTube for a Swiss B2B SME? Compare social networks based on your audience, business goals and available time and resources.
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Marketing and branding
Marketing Data & Emotion: the secret behind Swiss companies' ROI
Find out how to combine marketing data with emotional intelligence to get the most from your Swiss business. From Big Data to Thick Data.
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Marketing and branding
SME automation: the strategic guide to accelerating your growth
Explore a strategy guide for SME growth, covering automation, productivity, cost management and practical steps to organise your digital development.
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Marketing and branding
Paid advertising vs SEO: which should your SME choose?
SEO or paid advertising for your SME? Compare the role of Google Ads and organic search to decide where to invest based on your goals and resources.
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Marketing and branding
1,800 websites analysed: French-speaking Switzerland is a developing country… digitally
See the analysis of 1,800 websites in French-speaking Switzerland and the digital issues holding back business growth.
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Marketing and branding
Outsourcing your digital marketing: 5 unmistakable signs
Growth stalling? Lacking expertise? Find out why outsourcing your digital marketing is the lever for improving your ROI.
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Marketing and branding
5 unbeatable strategies to boost your social media in 2026
Get your marketing ready for 2026. See how AI, AR and Swiss data protection compliance will transform your social strategy in Switzerland.
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Marketing and branding
Why raw videos drive sales
Explore why raw, unpolished videos can outperform highly produced content, and what this means for your brand's approach to video and customer attention.
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Marketing and branding
Beyond clicks: how to put a soul back into your digital marketing
How do you take your clients beyond clicks? Find out how to put a soul back into your digital marketing.
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Marketing and branding
The cognitive biases worth using to build an unforgettable brand
Find out how cognitive biases turn a brand into a memorable experience and shape how customers see it. Expert advice and
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Marketing and branding
Chasing buzz or chasing revenue? What the buzz hides
Buzz can look appealing, but with no clear objective it produces nothing. Learn how to build a solid acquisition strategy. Expert advice
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Marketing and branding
Digital marketing: the no-nonsense guide for the busy director
Too many promises, not enough outcomes? This no-nonsense guide helps SME directors take back control of their digital marketing.
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Marketing and branding
What if your best clients never came from Google?
Google is only one waypoint. In B2B, your clients pass through several channels before converting. Here is why SEO alone is not enough.
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Marketing and branding
How to bring your website in line with the new Swiss data protection act
Find out how to bring your website in line with the Swiss data protection act in force since 2024. Practical advice for staying compliant.
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Marketing and branding
7 free online translation sites!
Explore our selection of the best free translation sites to make your multilingual exchanges easier online.
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Marketing and branding
What the new Swiss data protection act changes for your website
Find out what the new Swiss data protection act has required since 1 September 2023. A guide to making your website compliant without penalties.
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