Helvident – Smart Impact projectPreview of the Helvident website homepage.
Live project2022 – ongoing

Helvident

A digital transformation with a smile, in the dental sector

Services
SEO supportContent strategyE-A-T expertise
Technologies
WordPress
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The Project

Overview

Helvident, a leading dental clinic in French-speaking Switzerland, wanted an online presence to match its medical expertise. Smart Impact put in place an SEO strategy built on E-A-T principles.

The Challenges

Four strategic challenges

01

Insufficient SEO visibility

Weak positioning on the strategic keywords of the dental sector

02

Multilingual educational content

Producing quality content in several languages

03

Visitors turned into patients

Turning site visitors into loyal patients

04

Qualified traffic

Attract visitors with genuine intent to get in touch

Our Approach

How we built the solution

01

Medical visual identity

A recognisable logo and a coherent visual world reflecting dental expertise.

02

A website optimised for SEO

Pages designed to answer patients' questions and optimised for search.

03

E-A-T Strategy

An approach built on Expertise, Authority and Trust, with quality backlinks.

Key innovation
lightbulb

Recognised E-A-T expertise

A distinctive SEO approach built on E-A-T principles (Expertise, Authoritativeness, Trustworthiness), taking Helvident to the top of the search results with no paid advertising at all.

Results

Concrete, measurable effects

SEO positioning

  • check_circleTop of the results for targeted keywords
  • check_circleImpressive long-tail visibility
  • check_circlePerformance on competitive keywords
  • check_circleSignificant organic traffic

Commercial Impact

  • check_circleA significant rise in appointments
  • check_circleVisitors turned into customers effectively
  • check_circleROI in line with expectations
  • check_circleNo use of paid advertising

Digital Authority

  • check_circleA trusted source of information
  • check_circleA reference in the dental field
  • check_circleStronger credibility
  • check_circleDigital market leader
What this project taught us
“The Helvident story illustrates the power of digital transformation. A well-considered SEO strategy and flawless execution took the practice from newcomer to market leader.”
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