Swissbotanic – Smart Impact projectPreview of the Swissbotanic website homepage.
Live project2021 – ongoing

Swissbotanic

From Swiss start-up to international success with a bespoke digital strategy

Services
Digital supportVisual identityWordPressContent strategy360° communicationsE-commerce
Technologies
WordPress
The Project

Overview

Swissbotanic is a Swiss company specialising in products CBD high-end, 100% natural. Smart Impact supported this start-up in becoming a major player in the CBD despite a modest budget and fierce competition.

The Challenges

Four strategic challenges

01

An inadequate visual identity

Building a brand that reflects quality, innovation and authenticity

02

An unsuitable e-commerce platform

Building a high-performing, scalable solution

03

Limited technical innovation

Putting advanced SEO strategies in place

04

Strict regulatory compliance

Navigating the sector's advertising restrictions CBD

Our Approach

How we built the solution

01

A consistent visual identity

The creation of a brand reflecting quality, innovation and Swiss authenticity.

02

WordPress architecture & SEO

A targeted SEO strategy with dedicated pages by city for maximum local visibility.

03

Educational content

Working around advertising restrictions by creating quality educational content.

Key innovation
lightbulb

Educational content strategy

A distinctive approach built on educating the market rather than advertising directly, making it possible to work around the sector's advertising restrictions CBD while building an engaged community.

Results

Concrete, measurable effects

Business Impact

  • check_circleLeader in CBD in Switzerland
  • check_circleSuccessful international expansion
  • check_circleA growing client base
  • check_circleRecord conversion rates

Visibility

  • check_circleGreater visibility in every market
  • check_circleA high engagement rate
  • check_circleInternational recognition
  • check_circleA reference in the sector

Positioning

  • check_circleFrom start-up to market leader
  • check_circleInternational expansion
  • check_circleAn engaged community
  • check_circleA recognised brand
What this project taught us
“A bold vision combined with a well-considered digital strategy can turn a small business into a genuine market leader.”
Your project

Let's build your next digital success together.

Inspired by this project? Let's talk about how we can build yours.