SEO agency in Lausanne

Your competitors are on page one. You are not. That can be fixed.

For SMEs in Lausanne and the canton of Vaud that finally want to be found. An independent SEO agency based in Geneva (35 min by train from Lausanne), specialising in the Vaud B2B ecosystem: SEO, content and web development under one roof. Outcomes measured every month.

Retainers fromCHF 2’500.- / month
DiagnosisCHF 1’490.-
Submit your projectStrategic Diagnosis · CHF 1’490.-Test my visibility (2 min)

Project already scoped? Book a strategic conversation

SEO analysis and search data on screen
+301
SEO clients in French-speaking Switzerland
53%2
Of traffic comes from SEO
27.6%3
CTR at Google position #1
1 Clients under NDA · 2 BrightEdge Research, 2024 · 3 Backlinko Google CTR Study, 2023
The Diagnosis

A site that brings in neither prospects nor conversions is not normal.

Many B2B SMEs in the canton of Vaud have invested in a clean site, a serious visual identity, sometimes even paid media, but no organic acquisition strategy. The result: a site that looks like a brochure rather than a salesperson working for you every day. If you have traffic but no enquiries, or the reverse, no traffic despite a technically sound site, there is always an identifiable cause. These three signals are the most common starting points for our diagnoses.

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Invisible on your strategic queries

Your site exists, but your potential clients cannot find it. You rank on your brand name but are absent from commercial-intent queries. The ones buyers type before making a decision. Your competitors capture that qualified traffic in your place, every day.

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Traffic, but no conversions

Google Analytics shows visitors, but your phone does not ring. Wrong keywords, wrong landing pages, no conversion journey. Your pages inform, but they do not convince. Every visitor who leaves without acting is a client lost.

analytics

No visibility on what works

Your current agency sends you incomprehensible reports. Or nothing at all. No position tracking, no measurement of conversions attributed to SEO, no account of the budget invested. Search stays a black box, and you pay without knowing why.

The Vaud market

Lausanne, the startup and services ecosystem of French-speaking Switzerland

Lausanne and its wider area (around 420,000 inhabitants) hold one of the densest startup ecosystems in Switzerland, driven by EPFL, UNIL, the Innovation Park and the Biopôle. The canton of Vaud has more than 21,000 companies, a significant share of them B2B SMEs in business services, consulting, SaaS and cleantech. Unlike Geneva, SEO competition here is less aggressive, which creates a genuine window of opportunity for Lausanne companies that invest early.

The Lausanne market is marked by a high density of consulting firms, creative agencies, design studios and tech scale-ups. Each key business area has its own ecosystem: Le Flon for creative and digital, Sébeillon for services, the EPFL Innovation Park for tech, Prilly and Renens for industrial SMEs.

What we see on the ground in Lausanne: most SMEs in Vaud have a professional website but search optimisation that has never been taken seriously. The typical profile is an established company of 5 to 50 people, already winning clients by referral and wanting to open a predictable new source of leads through Google. Smart Impact is based in Geneva, 35 minutes by train from Lausanne: meeting in person is easy.

Flon
Creative, digital, DTC
EPFL Innovation Park
SaaS, deeptech, medtech
Sébeillon, centre
Consulting, B2B firms
Prilly, Renens, Crissier
Industrial SMEs, retail

Does your project also involve building or redesigning your website? See our web agency page for Lausanne (in French). For your visibility on Google Maps, see our local SEO offer.

Our Approach

What we do differently from other SEO agencies in French-speaking Switzerland.

Most agencies offer either technical SEO, or content, or link building, rarely all three executed together. And as soon as a recommendation touches the code of your site, you find yourself juggling with your external development agency, with lead times stretching out and expensive incompatibilities.

Our positioning is different: we cover the whole chain under one roof. SEO, copywriting, web development, and more recently visibility in AI engines (ChatGPT, Perplexity, Google AI Overviews). One retainer, one point of contact, one method that moves forward every week without excuses.

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SEO and development, same roof

An SEO recommendation that needs code? We deploy it within the week. No ticket to your development agency, no waiting, no excuses. Our SEO and development teams work in Carouge, on the same floor. That is the difference between an audit filed in a drawer and a site that genuinely ranks.

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Visible on Google. And in AI.

In 2026, your clients no longer search on Google alone. They ask ChatGPT, Perplexity, Gemini, Google AI. Generative answers are redistributing traffic. Our GEO approach (Generative Engine Optimisation) makes you citable by AI engines, on top of conventional SEO. While others are still finding out about it, you are already there.

route

A method, not improvisation

Every retainer follows the same steps: audit, prioritisation by business impact, weekly execution, measurement. No shortcuts, no black hat, no “let's see how it goes”. A method proven on dozens of sites in French-speaking Switzerland, with monthly reporting that accounts for every hour billed.

Does this sound familiar?
Let's talk about it.

A 30-minute conversation to understand your market and your objectives, and to work out whether we are the right SEO partner for your SME.

Submit your project

Project already scoped? Book a strategic conversation

Our Method

From audit to Google page one, four concrete steps.

search
First step

Audit & Diagnosis

Where do you really stand? Current positions, pages with untapped potential, technical errors, backlink profile. You receive a report with the priorities ranked by their effect on your traffic. No jargon, no invented problems to inflate the invoice.

map
Second step

Strategy & Roadmap

Which queries to target, in what order, on what timeline. Measurable objectives at 3, 6 and 12 months. You approve every decision before we act. No surprises.

rocket_launch
Third step

Execution & Optimisation

Technical fixes, content creation, on-page optimisation, link building. All done in-house by our team. No outsourcing, no offshore freelancers. You are kept informed at every milestone.

insights
Fourth step

Tracking & Adjustment

A clear monthly report: positions, traffic, conversions. Google updates its algorithm? A competitor moves up? We adjust within the week. SEO is not a setting you configure and forget, it is a process of continuous improvement.

Our Results

Proof through data, not through promises.

Two real client cases, verifiable live on Google.ch. No marketing figures: every keyword below is a ranking measured by Ahrefs in April 2026.

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Keywords in the Google.ch top 5
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Strategic number one positions
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Documented client cases below
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Language markets (FR + DE)

Helvident · Dental clinics, French-speaking Switzerland & Fribourg

An SEO strategy built around dental condition and emergency queries. The result: Helvident appears in first position when patients most need a dentist, toothache, a broken tooth, decay, periodontitis. With a clinic in the bilingual canton of Fribourg, the SEO architecture naturally covers French-speaking and German-speaking patients, with dedicated content in both languages. This is SEO that converts into appointments, not pageviews.

16 keywords in the top 37 number one positionsBilingual FR + DEEmergencies & conditions
#17 keywords
  • rage de dentFR
  • mal de dentsFR
  • dent casséeFR
  • dent de sagesseFR
  • dévitaliser une dentFR
  • weisheitszähne ziehenDE
  • karies symptomeDE
#25 keywords
  • dent de sagesse douleurFR
  • mal au dentFR
  • dent dévitaliséeFR
  • radiographie dentaireFR
  • zahnfleischblutenDE
#34 keywords
  • blanchiment des dentsFR
  • poussée dentaireFR
  • aphte buccalFR
  • zähne babysDE
Helvident
Helvident
Source: Ahrefs · April 2026 · Google.ch

DSPAS · Premium residential wellness, Switzerland

A specialist in high-end wellness: hot tubs, saunas, spas, hammams, Nordic baths. A premium niche market with little search volume but a very high average basket. Our SEO strategy targets purchase queries with strong commercial intent: where a single lead can be worth several thousand francs.

10 keywords in the top 54 number one positionsPremium French-speaking Swiss marketHigh B2C basket value
#14 keywords
  • jacuzzi suisseFR
  • achat jacuzzi suisseFR
  • jacuzzi occasion suisseFR
  • douche hammamFR
#32 keywords
  • sauna extérieurFR
  • sauna tonneauFR
#54 keywords
  • bain nordique suisseFR
  • spa occasionFR
  • bain nordiqueFR
  • bain suedoisFR
DSPAS
DSPAS
Source: Ahrefs · April 2026 · Google.ch
SEO analysis and search optimisation strategy
Our Services

Exactly what our engagement covers.

Every monthly retainer includes the components that move search performance for a B2B SME: continuous technical audit, content creation and optimisation, quality link building and conversion tracking. No satellite services billed on top, no hidden setup fees. You know exactly what you are getting from the first month of the retainer.

FromCHF 2’500.- / month

Typical retainers between CHF 3’500.- and 8’000.-/month depending on ambition and how competitive the market is. Retainer cancellable at 30 days, with no setup fees.

Included in every assignment

  • check_circleFull technical SEO audit
  • check_circleKeyword research (50+ queries)
  • check_circleOn-page optimisation (tags, structure, content)
  • check_circleCreation / redesign of strategic pages
  • check_circleMonthly link building (quality backlinks)
  • check_circleAt least 50 positions tracked
  • check_circleA detailed monthly report
  • check_circleMonthly strategy check-in (30 min)

Our commitment

N°1

100% in-house

No freelancers, no outsourcing. Your project stays within our team.

N°2

Outcomes in 90 days

First position gains visible within 3 months, or we explain why and adjust.

N°3

Full transparency

Real-time access to your Google Search Console data. Nothing hidden.

Scoping offer

Not sure yet about your site's SEO potential? Start with a senior scoping deliverable.

Many SMEs in Vaud hesitate to commit to a long retainer without first seeing the real potential of their site. That is reasonable. The Strategic Diagnosis answers a simple question: what can be recovered on your site, over what horizon, and with what investment? It is a genuine scoping assignment carried out by our senior team, not a sales demo or an automated scan.

The deliverable: a 15 to 25 page report, a prioritised 90-day action plan and a one-hour debrief call. If you decide to continue on a monthly retainer, the amount of the Diagnosis is deducted in full from your first monthly fee. Nothing to lose, everything to clarify.

CHF 1’490.-

Incl. VAT · Payment on Bexio invoice after approval

schedule
Delivered within 5 to 7 working days
SLA committed on approval
redeem
Credited against the retainer
CHF 1’490.- deducted from the first monthly fee if a retainer is signed within 30 days
lock
A fixed scope, no surprises
Scope and deliverables defined in advance

What you receive, in practical terms

build

Technical audit

  • —Core Web Vitals (LCP, INP, CLS)
  • —Crawlability & indexing
  • —Architecture & depth
  • —Schema, robots, sitemap
description

On-page audit

  • —Up to 15 pages analysed
  • —Content quality & structure
  • —Intent vs content delivered
  • —Prioritised fixes
manage_search

Keyword analysis

  • —30 priority keywords
  • —Positions + volumes + KD
  • —Quick wins (4-20)
  • —Semantic gap analysis
groups

Competitor analysis

  • —3 competitors taken apart
  • —Strong pages identified
  • —Missing keywords
  • —Counter-attack plan
picture_as_pdf
A 15-25 page PDF report
Executive summary + technical detail
event_note
90-day action plan
Quick wins / medium term / long term
headset_mic
60-minute debrief call
Presentation + Q&A + 1 revision
Order the Diagnosis

A little information and we begin.

Once your request is approved, you receive a Bexio invoice within 24 working hours. The Diagnosis starts as soon as payment is received and is delivered within 5 to 7 working days.

No immediate payment. You receive a Bexio invoice once your request is approved.

Who this is for

SEO at the service of every ambition.

We work with established SMEs in French-speaking Switzerland that see SEO as a genuine growth lever. To be able to invest ourselves fully in every project, we work with a limited number of clients at a time. That is what lets us guarantee attentive support and substantive work sustained over time.

Established SMEs (20-200 employees)

Companies in French-speaking Switzerland with a proven model, a structured marketing budget and the ambition to lead their local or national market. You want an acquisition channel that works 24/7, is measurable and is not tied to your advertising spend.

Discuss my project

Scale-ups and growing SMEs

Companies in an acceleration phase that want to reduce their dependence on paid media and build a lasting organic asset. Technical SEO, commercial-intent content, GEO for the new AI engines.

Discuss my project

Institutions and major accounts

Organisations with a complex site (multilingual, multi-brand, large catalogue) that call for deep technical expertise and close coordination between SEO, content and development. We handle the projects where other agencies stall.

Discuss my project
Frequently Asked Questions

Everything you need to know about SEO in Switzerland.

Any other questions?
Contact us directly.

01

How do you rank on Google in Lausanne against the EPFL ecosystem and the scale-ups?

The Lausanne ecosystem is dense in tech and consulting but far less saturated in paid media or commercial SEO than people assume. EPFL scale-ups often handle the technical side well but the local semantics poorly. Consulting firms and design studios rely on word of mouth and have makeshift search optimisation. The result: on a query like “consulting agency Lausanne” or “design studio Lausanne”, positions are often still reachable within 3 to 6 months for an SME that invests seriously. The challenge is not raw organic competition, it is the alignment between your positioning, your audience's intent and the structure of your site.

02

What SEO differences are there between an SME in Le Flon, at the EPFL Innovation Park and in western Lausanne?

Every area has its own codes. Le Flon is where the creative agencies, digital studios and DTC brands are: the target queries are marketing, design and e-commerce. The EPFL Innovation Park hosts SaaS, deeptech and medtech scale-ups: searches are in English, highly technical, and weight domain authority and scientific backlinks heavily. Prilly, Renens and Crissier are dominated by industrial and logistics SMEs: keywords are shorter, more local, often with a B2B manufacturing angle. An SEO approach that applies the same recipe everywhere misses one of the three targets.

03

What SEO budget should a scale-up in Vaud plan for?

For a B2B scale-up in Vaud (SaaS, cleantech, medtech), a useful SEO budget sits between CHF 4'000.- and 10'000.-/month depending on international ambition. At that level you cover a technical retainer, a sustained content rhythm and quality link building. For more local B2B SMEs (consulting, design, services), the base retainer of CHF 2'500.-/month may be enough if the market is not saturated. We confirm the range after the audit at CHF 1'490.-, which gives a precise view of the traffic potential and the competitive entry price in your vertical.

One partner

SEO works better within an overall strategy.

Good search performance rests on a fast site, relevant content and multichannel acquisition. We handle it all, under one roof.

web

Web design

A fast site, optimised for SEO from the design stage.

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Google Ads (SEA)

Combine SEO and SEA to occupy page 1.

Explorecampaign

Digital Marketing

Amplify your visibility across every channel.

Exploreshopping_cart

E-commerce

Online stores optimised for conversion.

Explore
Take the next step

Book your SEO strategy call for Lausanne.

A first 30-minute conversation to understand your sector, how you stand against your Lausanne competitors and identify your biggest SEO opportunities in the canton of Vaud. If we are the right partner, we will prepare a detailed proposal. Every request is reviewed beforehand.

Submit your project+41 21 505 00 10

Project already scoped? Book a strategic conversation

An answer within 48 hoursRetainer cancellable at 30 daysMax. 3 new clients / month