Your competitors have the same corporate blue, the same stock imagery and the same message. Your brand is interchangeable, and your potential clients cannot see the difference. We create visual identities that are recognisable at a glance and command respect from the first contact.
A failing visual identity is not just a logo that has aged badly. It sends negative signals at every point of contact with your clients and prospects. In a market where competition is dense and visual standards are among the highest in Europe, a weak brand is expensive in lost opportunities. These three symptoms are the most common among the companies we work with before a branding project.
The same blue-grey palette, the same stock imagery, the same institutional tone. In a competitive market, that uniformity makes you invisible. Your prospects cannot tell your value proposition from the one across the street. Visual differentiation is not a creative luxury, it is a direct commercial lever. Without it, you are left competing on price alone.
Your business card does not look like your website. Your LinkedIn profile uses a different logo from your emails. Your sales presentations improvise a layout every time. That inconsistency erodes trust at every interaction. Strong brands are instantly recognisable whatever the medium, and it is that consistency that builds credibility.
A logo designed for print 10 years ago no longer works on a 32-pixel favicon, a LinkedIn avatar or a Stories format. The detail is lost, the colours do not translate, the legibility disappears. Your brand needs a visual system built for today's uses: from billboard to smartwatch, by way of mobile.
Private banks in Geneva, watchmakers in Neuchâtel, headquarters of international organisations in Lausanne. The visual standard here is extremely high. Even if your company is not in luxury, your clients and partners move in that environment. They unconsciously compare your brand to those references. An amateur visual identity will lose them before they have read your proposal.
Our team knows these codes. We design identities that convey competence and solidity without falling into the predictable. The result: a brand that inspires trust at first glance and sets you apart in a market where image is strategic capital.
Time taken to form a first visual impression, before a word is read
Of brand recognition comes from colour and the visual system
More trust given to brands that are visually consistent across every medium
Of additional revenue for brands with a strong, consistent identity
A logo alone does not make a brand. What distinguishes a recognised company from a forgettable one is the consistency of its visual system at every touchpoint. Here is what we design for you, with indicative price ranges so you can picture it before we even speak.
The flagship project. Positioning strategy, logo and wordmark, colour system, typefaces, iconographic style, communication templates and a complete brand guide. Everything you need to be instantly recognisable across every medium.
Typical timeline: 6–10 weeks
Three creative directions, realistic settings, two rounds of revisions and delivery in every format (vector, web, print). Ideal if you already have an established art direction and need a logo that fits it precisely.
Typical timeline: 3–4 weeks
Your brand exists, but no longer reflects who you are. We rethink your positioning, your visual identity and the rollout across all your materials, preserving the brand equity you have built where that makes sense.
Typical timeline: 8–12 weeks
You already have a logo but your materials are inconsistent. We extend your existing identity into editable templates (PowerPoint/Keynote presentations, email signatures, social media profiles, stationery) for complete consistency.
Typical timeline: 2–4 weeks
Anyone can draw a logo. What we sell is the strategy behind it, the system that follows from it and the consistency that lasts. Four dimensions we handle end to end, and which justify investing in professional branding.
Before we touch a single pixel, we get to know your market, your competitors and what makes your company distinctive. We define the brand territory (your values, your tone, your promise) so that every creative decision is aligned with a business objective. Without that strategic foundation, the finest logo in the world is worth nothing.
Three distinct creative directions, each shown in context. No random proposals: every direction is justified by the strategy defined beforehand. The final design is tested across every format (digital, print, signage) to make sure it holds up.
We do not deliver a logo on its own. We build a complete system: colour palette, typefaces, layout grids, photographic style, icons. That system keeps your brand consistent even once we are no longer there.
A visual identity that only works on a business card is useless in 2026. We roll your brand out across every relevant medium (website, social media, presentations, stationery, signage), with editable templates your team can use independently. The brand guide documents every rule to protect that consistency over time.
Branding is the one service where showing beats explaining. Here are two recent transformations and their measurable effect on our clients' businesses.
Geneva | Financial sector
Before
A clip-art logo, unformatted Word documents, no consistency between the website and the sales material.
After
A complete premium identity, brand guide, rebuilt site, Keynote templates and stationery.
Inbound enquiries
Conversion rate
To measure the impact
Lausanne | Healthcare sector
Before
A generic “tooth + smile” logo, a template site, visual communication identical to every other clinic in the canton.
After
An elegant identity positioned as “premium wellbeing”, practice signage, unified communications.
New patients
Average basket
To measure the impact
It all starts with an immersion in your world. We analyse your market, your direct competitors in French-speaking Switzerland, your target clientele and what makes your company distinctive. On that basis we define your brand territory: values, personality, tone, promise. That is the strategic foundation guiding every creative decision.
We present three complete creative directions, each with a logo, colour palette, typefaces and realistic settings. No isolated logos on a white background: each direction is shown in context so you can picture it. You choose the direction that best embodies your positioning.
The chosen direction is refined and developed in detail. Two rounds of revisions are included to adjust every element (logo proportions, colour shades, typographic weights). The complete visual system takes shape: iconography, photographic style, layout rules, clear space.
You receive all the source files and the complete brand guide as a PDF and digitally. We train your team to use the templates and the brand rules. You own 100% of every deliverable. No dependency, no licence, your brand belongs entirely to you.
Our visual identity no longer reflected the premium positioning of our house. The team rethought the whole thing, from the logo to the in-store signage, with an elegance that speaks to our international clientele. The feedback is unanimous: our image now conveys the trust and exclusivity we wanted.
Every complete visual identity project includes all the deliverables below. No hidden fees, no source files billed as extras. You leave with everything you need to roll out your brand independently.
All the files belong to you, 100%. Source files included at no extra charge, no restrictive licence, no dependency on Smart Impact. You are free to work with any supplier afterwards.
We do not present a single logo on a take-it-or-leave-it basis. Three distinct creative directions, each justified by the strategy, are presented in realistic settings. Plus two rounds of revisions included.
The brand guide and the editable templates ensure your identity stays consistent even when new staff or suppliers get involved. The brand does not depend on one person.
From a logo to a complete brand system, our branding approach adapts to your reality and your ambitions.
A professional logo and coherent brand guidelines to give your company credibility and set you apart from the local competition.
Discuss my projectA memorable visual identity that carries your vision and appeals to investors and first clients alike.
Discuss my projectA structured brand system that works across all your media, from print to digital.
Discuss my projectAny other questions? Contact us directly for an initial scoping conversation.
The price of a visual identity in Geneva varies with the scope of the project. A logo design on its own starts at CHF 2’500.- and covers positioning strategy, three creative directions and the variants in every format needed. A complete visual identity (logo, colour system, typefaces, iconography, templates and brand guide) starts at CHF 5’000.- depending on complexity and the number of media to cover. A rebrand for an established company starts at CHF 8’000.-. We produce a precise, transparent costed proposal after an initial scoping conversation.
The logo is one element. The visual identity is a system. A logo alone is not enough to build a coherent, recognisable brand. The visual identity covers the logo, but also the colour palette, the primary and secondary typefaces, the photographic style, the iconography, the layout rules and the communication templates. It is that complete system that makes your brand immediately recognisable, whether on your website, a business card, a LinkedIn post or a client presentation. Investing in a system rather than an isolated logo secures a consistency that lasts.
We always present three distinct creative directions at the first presentation. Each direction comes with realistic settings, not isolated logos on a white background. You see your future logo on a business card, a website, a shopfront sign and a social media profile. Once you have chosen a direction, two rounds of revisions are included to refine the final result. That approach secures an informed choice without the paralysis of the dozens of proposals some agencies use to mask the absence of strategy upstream.
A complete branding project (from strategic immersion to delivery of the final files) generally takes between 6 and 10 weeks. That covers the immersion and positioning phase (1-2 weeks), creative exploration and presentation of the three directions (2-3 weeks), detailed design and iterations (2-3 weeks) and production of the final deliverables with the brand guide (1-2 weeks). Timelines also depend on how quickly you approve things. A logo design on its own can be delivered in 3 to 4 weeks.
Yes, 100%. On delivery you receive all the source files: vector formats (AI, SVG, EPS), web formats (PNG, WebP), the complete brand guide as a PDF and every editable template. You own your visual identity without restriction. No licence, no limited usage rights, no dependency on Smart Impact. Your brand belongs entirely to you and you can develop it with the supplier of your choice.
Absolutely. The brand guide we deliver is designed as a foundation that can grow. If your company expands, launches a new offer or goes international, the visual system can extend without starting over. We offer one-off brand evolution assignments: palette extension, a variant for a new business unit, adaptation for an international market. The system is built to last and to adapt, not to be redone every 3 years.
Your visual identity comes to life across all your digital channels. Site, SEO, advertising: we roll your brand out everywhere.
Tell us about your company and your brand challenges. We will look at your current identity and come back within 48 hours with a reasoned view and concrete directions.
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