We design websites that turn visitors into clients. A design built for conversion, flawless technical performance and a CMS you master from delivery. For companies that want outcomes, not an online business card.
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An outdated website does not merely look bad. It actively loses clients and money every day. In Geneva, where professional standards are particularly high, a site that is slow, not mobile-friendly or lacking a clear route to conversion sends a negative signal to every visitor. These three symptoms are the most common among the companies we work with before a rebuild.
A page that takes more than 3 seconds to load loses an average of 53% of its mobile visitors before they have even seen your offer. In Switzerland, where more than 60% of traffic comes from smartphones, a slow site is a site losing qualified leads every hour. Speed is not a technical detail, it is a direct conversion factor.
Your site is often a prospect's first contact with your company. A design from 2015, confused navigation or poor-quality imagery communicates a lack of care that carries over to how your services are perceived. In front of demanding clients (financial firms in Geneva, hotels in Montreux, institutions in Lausanne), visual credibility is non-negotiable.
Your site generates traffic, but your phone does not ring. The cause is almost always the same: no user journey designed to convert. No visible call to action, no clear value proposition above the fold, contact pages that are hard to find. Your site informs, but it does not convince.
Financial firms in Geneva, private clinics in Lausanne, tech startups in Fribourg: in all these sectors, the website is the first credibility filter. A visitor landing on your site decides in under 8 seconds whether to trust you or move on to a competitor.
Our approach builds these realities in from the design phase: information architecture oriented towards conversion, a design that reflects the premium positioning of your brand, and technical performance that satisfies Google's Core Web Vitals requirements. Every site we deliver is a conversion machine, not an online catalogue.
Average time before a visitor leaves a site that does not inspire confidence
Of additional conversion for every second saved on load time
Of web traffic in Switzerland comes from mobile devices, so your site has to be flawless on a smartphone
Of Swiss professional websites fail Google's Core Web Vitals test
Every project is different. Here are the four types of site we build for companies from Geneva to Sion, with indicative price ranges so you can picture things before we even speak. These prices include design, development, integration of your content and training on how to use it.
Ideal for SMEs, professional practices and service providers. A clear presentation of your business, your services and your contact details. Premium design, optimised performance, an independent CMS.
Typical timeline: 4–6 weeks
A complete online store with product catalogue, basket, secure payment and order management. Optimised to maximise the conversion rate at every stage of the purchase funnel, in Switzerland and internationally.
Typical timeline: 8–12 weeks
A single page designed to convert traffic from an advertising campaign or a product launch. A clear value proposition, a single call to action, a design built to maximise the conversion rate on your target audience.
Typical timeline: 1–2 weeks
Your site exists, but no longer performs. We rethink the architecture, the design and the performance while preserving your existing content and the search equity you have built. The result: a modern site that converts, without starting from scratch.
Typical timeline: 6–10 weeks
An effective website is the result of four disciplines mastered at the same time. Most agencies excel at one, design, at the expense of the others. Our team covers the entire chain, from user experience to technical optimisation.
Every project starts with a phase of user research and wireframing. We define the conversion journeys before touching the visual design. Aesthetics serve the objective, not the other way round. Every design decision is justified by its effect on visitor behaviour and on how likely they are to act.
Optimised Core Web Vitals, PageSpeed score of 90+, next-gen images, lazy loading, minified code and hosting on fast Swiss servers. Performance is not an option, it is a prerequisite for SEO and for conversion.
You receive a site you can edit yourself from the day after delivery. An intuitive admin interface, tailored training included, bespoke documentation. No technical dependency on our agency.
A technical structure meeting Google's requirements from go-live: optimised title and meta tags, coherent heading markup, Schema.org structured data, XML sitemap, alt attributes on every image and clean redirects. A site that can be indexed and ranked from launch, with no further work.
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Assess my projectIt all starts with an in-depth conversation to understand your business, your target clients, your conversion objectives and your constraints. On that basis we build the wireframes (the structural mockups of your site), which you approve before design begins. Not one hour of development is invested until you have approved the architecture.
We produce the visual mockups of your site, working with your existing visual identity or proposing a new art direction if needed. You have two rounds of revisions included to refine every visual detail. The design is approved page by page before moving on to development.
Development is done 100% in-house in Geneva. The approved designs are built, the features developed, your content integrated and thorough tests run across every browser and device. You get access to a staging environment to approve the result before it officially goes live.
Going live on your hosting, domain configuration, final tests and full training on using your CMS. You leave with tailored documentation and 30 days of technical support included for post-launch adjustments. Your site belongs entirely to you: source code, content, domain.
The creation of a website optimised for SEO from the design stage for a leading dental clinic. An architecture built around patients, educational content based on E-A-T principles (Expertise, Authority, Trust), and search optimisation built into every stage of development. The result: 20,000+ organic visits a month, without a franc of advertising.
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Every website build or redesign includes all the elements below. No hidden fees, no additional modules sold separately after signing. What you see is exactly what you receive, including full ownership of your site on delivery.
100% ownership of the code, the domain and the content. Training included so you can edit your site independently from the day after delivery. No dependency on Smart Impact. You are free.
We deliver what we promise, within the timelines we state. Every project has a detailed schedule with milestones agreed together. If a delay is down to us, we tell you immediately along with a new schedule.
We configure Google Analytics 4 and Search Console at delivery so you can measure the real impact of your new site (traffic, conversions, sources of visits) from day one.
Brochure site, landing page or complex platform: we design the solution suited to your objectives and your budget.
A high-performing brochure site that generates qualified enquiries and inspires trust from the first visit.
Discuss my projectLanding pages optimised for conversion and a site that scales with your growth.
Discuss my projectRobust web platforms with multilingual management, accessibility and bespoke integrations.
Discuss my projectAny other questions? Book a strategic conversation.
The price of a website in French-speaking Switzerland varies with the complexity of the project. A professional brochure site starts at CHF 3’000.- for an SME with 5 to 8 pages. A complete e-commerce site starts at CHF 6’000.- depending on the number of products and the payment features. A conversion landing page can be built from CHF 1’500.-. A redesign of an existing site starts at CHF 4’000.-. These prices include design, development, integration of content and training. We produce a precise, transparent quote after an initial scoping conversation.
Timelines vary with the type of project: 1 to 2 weeks for a landing page, 4 to 6 weeks for a brochure site and 8 to 12 weeks for an e-commerce site. Those timelines cover every phase: brief, wireframes, design, development, testing and training. They assume reasonable availability on your side for approvals and for supplying content. We set out a detailed schedule with milestones when the quote is signed.
WordPress is our recommendation for the great majority of SMEs in French-speaking Switzerland. It offers an intuitive admin interface, complete independence for day-to-day updates and a proven ecosystem of extensions. It powers 43% of the world's websites for good reason. Bespoke development is justified for very specific functional needs: a web application, complex integration with existing systems, extreme performance requirements. We advise on the solution genuinely suited to your situation during the initial conversation.
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Every request is reviewed beforehand.
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Yes, and it is a priority for us. Every project includes 2 hours of CMS training on delivery, run by the developer who built your site. You learn to change your copy, replace your images, add pages and manage your forms independently. You also receive tailored documentation. You own 100% of the source code, the domain and the content. No dependency on Smart Impact.
Every site we deliver is SEO-ready the day it goes live: optimised title and meta tags, a coherent heading structure, compressed images with alt attributes, an XML sitemap submitted to Google Search Console, Schema.org structured data and an optimised Core Web Vitals score. That is the essential technical foundation, included as standard. For a complete SEO strategy (keyword research, monthly content creation, link building), we offer a separate monthly retainer from CHF 800.-/month.
Yes. We offer hosting on fast, secure Swiss servers, with automatic daily backups, an SSL certificate included, 24/7 uptime monitoring and security updates handled by our team. That service is optional. You are perfectly free to host your site with your own provider if you prefer. We configure and train you either way.
Your site deserves to be seen. SEO, advertising, content: we handle the whole chain, under one roof.
Make your new site visible on Google from launch.
Exploreads_clickGenerate qualified traffic straight after going live.
Exploreshopping_cartTurn your site into a high-performing online store.
ExplorepaletteA strong visual identity carrying your site.
ExploreTell us about your project in a few lines. We will look at your situation and come back within 48 hours with a reasoned view: what is achievable, in what order, and on what conditions.
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