Our Commitment | Smart Impact Geneva

Our clients stay. Here is why.

Six non-negotiable principles. Years of documented partnerships. This is what genuinely sets us apart from other digital agencies in Geneva.

3+ yrs
Average customer loyalty
100%
In-house team in Geneva
0
Offshore outsourcing
No. 1 · Our Commitment

Your SEO feeds your campaigns. Your campaigns build your reputation. Your reputation converts.

A digital architect, not an order-taker

Most agencies manage channels. We design a strategy in which each channel amplifies the others. Your SEO generates qualified traffic that your campaigns convert better. Your social presence builds the trust that your site turns into a client.

This is the flywheel effect: when SEO, SEA, Social and the website are designed together, every franc invested in one channel benefits all the others. The opposite of three different agencies that never talk to each other.

We do not answer briefs. We ask questions about your business objectives and build a coherent response.

See our services
What we turn down
  • Running one isolated channel without understanding your overall strategy
  • Delivering outputs with no consistency between channels
  • Promising outcomes on one channel without control of the others
No. 2 · Our Commitment

The person you speak to is the person who does the work.

100% in-house, 0% outsourced

Our team in Geneva brings together strategists, developers, content experts, SEO specialists and media buyers. All employees. All present. No network of freelancers hidden behind a smart project management interface.

One point of contact from brief to delivery. No project manager “passing it on” to an invisible team in another time zone. When you have a question, you get an answer, from the person doing the work.

What “offshore” really means: unpredictable lead times, variable quality, fragile NDAs, and a Geneva agency doing the selling while someone else does the production.

What we turn down
  • Outsourcing to offshore freelancers or partner agencies
  • Dealing with different people depending on the project phase
  • Delegating production while keeping the client relationship
No. 3 · Our Commitment

On the 1st of each month, you know exactly where you stand.

Outcomes documented every month

Every monthly report covers the same indicators: SEO positions on purchase-intent keywords, conversion rate, cost per qualified lead, advertising ROAS. Figures that connect directly to your business.

What we never measure: followers, impressions, reach. Those metrics flatter a report but they do not fill order books. We do not put anything in a report that we cannot connect to commercial impact.

If outcomes stall for two consecutive months, we automatically call a strategy meeting. No self-congratulation, no upbeat report over a bad month.

What we turn down
  • Delivering vanity metric reports (impressions, followers, reach)
  • Hiding the bad months behind follower growth charts
  • Billing without being able to account for the ROI
No. 4 · Our Commitment

We do not learn your sector after signing with you.

Experts in the Geneva business fabric

Finance and wealth management: codes of discretion, compliance, communication calibrated for demanding clients. Watchmaking and luxury: the tension between prestige and performance, international audiences that do not share the same codes. Healthcare: Swiss and EU data protection, strict regulation on communication.

International organisations, local SMEs, technology start-ups: each Geneva segment has its own codes, its own seasonality, its own decision channels. We do not copy and paste a strategy from another city or another industry.

The concrete result: no months of onboarding to learn your market. You do not have to explain to us why your audience reads the Tribune de Genève and not Le Monde.

What we turn down
  • Copying a strategy from another industry or another city
  • Billing for 3 months of onboarding to learn your sector
  • Treating Geneva like an ordinary European city
No. 5 · Our Commitment

We do not set the autopilot. We fly the plane.

Continuous optimisation, no autopilot

We watch the signals that matter in real time: Core Web Vitals, SEO positions, Google Ads Quality Score, ROAS, conversion rate by channel. When an algorithm changes (Google, Meta, LinkedIn), we act within 48 hours, not 3 months after your competitors have already taken advantage of it.

Every quarter, a full strategic review: have the business objectives changed? Is the strategy still aligned? Which new opportunities should be taken? That review is included in all our contracts, not a paid option.

The alternative: an agency delivering the same posts, the same budget and the same report for 18 months. We have all been there. That is not what we do.

What we turn down
  • The same posts, the same budget, the same report 18 months running
  • “It's going well” as the only monthly feedback
  • Reacting to algorithm changes after the competition has already taken advantage of them
No. 6 · Our Commitment

Your FR, DE and EN clients are not looking for the same thing. Neither should your strategy be the same.

Trilingual FR/DE/EN for the whole of Switzerland

Three languages does not mean three translations. French-, German- and English-speaking audiences in Switzerland search differently: different keywords, different SERPs, different competitors, different cultural references. A single strategy rendered in three languages misses all three audiences.

We build distinct editorial and SEO strategies for each language: what ranks well in French does not necessarily rank in German or English. The search intents of German-speaking Swiss clients or English-speaking expats are not the translated version of French-speaking intents.

Switzerland is multilingual by nature. From the French-speaking region to German-speaking Switzerland, from bilingual cantons such as Fribourg and Valais to the international organisations in Geneva, covering all three languages opens up a far larger market than a monolingual strategy.

What we turn down
  • Publishing the same translated content without adapting the angle or the keywords
  • Treating the DE and EN versions as variants of the FR version
  • A single editorial calendar for all three audiences
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You have read this far. Something must resonate.

Let's take 30 minutes to see whether we are right for each other. No sales pitch, a conversation about your objectives and what we can genuinely deliver.

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