Posting without a strategy is talking into the void. 90% of the companies we audit in French-speaking Switzerland have never generated a single client through their social channels. Not one.
Most companies in French-speaking Switzerland are present on social media. Very few get a measurable return. That is not a platform problem, it is a strategy problem. And most social media agencies only publish. They do not touch your site, do not configure your tracking, do not connect your channels to your conversion funnel. The result: likes, but no clients.
You post regularly but your posts collect a few likes from colleagues and no client interaction at all. Generic content answering no precise intent, published with no editorial calendar and no analysis. Every post without a strategy is a missed opportunity.
You “boosted” a few posts with no precise targeting and no tracking. Impressions, perhaps clicks, but no qualified leads. On average, the SMEs we audit in French-speaking Switzerland waste 40 to 60% of their advertising budget on badly targeted audiences. On CHF 1’000.-/month, that is CHF 400.- thrown out of the window.
You do not know how many clients come from your social channels. No tracking, no attribution model, no KPIs. You invest time and money without being able to account for it.
In French-speaking Switzerland, your competitors are no longer content to post. They structure campaigns with city-level targeting, retargeting and conversion tracking. Finance in Geneva, healthcare in Lausanne, industry in Fribourg: every sector has its codes, its platforms and its bilingual audience. A strategy copied from Paris or Zurich does not work here.
78% of people in French-speaking Switzerland use social media every day. The question is not whether to be there, it is how to turn that attention into business.
Of people in French-speaking Switzerland use social media daily
Average ROAS on our Meta Ads campaigns in French-speaking Switzerland
Average engagement after 3 months of management
Content in French and English for the whole audience in French-speaking Switzerland
We combine organic audience building with paid acquisition to get the most from your investment. Every service is modular and can be adapted to your budget.
Full management of your social media: editorial calendar, content creation, publishing, moderation and interaction with your community. Instagram, Facebook, LinkedIn and TikTok depending on your audience.
8 to 20 posts/month depending on the plan
Targeted advertising campaigns: lead generation, conversions and awareness. Lookalike audiences, retargeting, A/B testing and weekly ROAS optimisation. Meta pixel and Conversions API setup.
Recommended media budget: CHF 1'000.-/month
B2B LinkedIn campaigns: Sponsored Content, Message Ads, Lead Gen Forms. Targeting by job function, sector and location. Ideal for consulting firms, tech and financial services targeting decision-makers in French-speaking Switzerland.
Recommended media budget: CHF 1'500.-/month
Full support: community management, multi-platform advertising, premium content (photos, videos, Reels), email marketing and unified reporting. A dedicated account director coordinates it all.
Included: strategy, creation, distribution, reporting
Most social media agencies publish content and run ads. That is it. When your Instagram leads need connecting to your CRM, the Meta pixel configuring or a landing page that converts building, they send you elsewhere.
At Smart Impact, the social media team works alongside the developers and the SEO specialists. Your social channels are not a silo, they feed your entire digital ecosystem.
Before publishing anything, we define your digital positioning: who your audience is in French-speaking Switzerland, which platforms they use, which messages resonate. Local competitive analysis, opportunities identified and an editorial calendar aligned with your business objectives. Every post has a measurable objective.
Striking visuals, engaging copy, short videos (Reels, Stories, TikTok). Native content for each platform. Produced in French and English, adapted to the codes of the local and international market. Systematically approved before publication.
Structured campaigns on Meta and LinkedIn with surgical targeting: lookalike, retargeting, behavioural targeting. Conversion pixel, Conversions API, systematic A/B tests. Your budget generates leads and sales, not vanity metrics.
Every action is measured: engagement rate, cost per lead, ROAS, qualified audience growth. Monthly reporting that is readable and actionable. Campaigns optimised weekly, not once a month. That short cycle is the difference between a profitable investment and a wasted budget.
A full analysis of your digital presence: an audit of your social accounts, audience analysis, competitive benchmark in your market. We identify what works, what does not and which opportunities are untapped. Then we define the strategy: platforms, formats, tone, budget and KPIs.
Building the monthly editorial calendar, creating the content (visuals, copy, video), setting up the advertising campaigns. Tracking put in place: Meta pixel, LinkedIn Insight Tag, UTMs, GA4 connection. Everything is approved by you before launch.
Organic content published to the approved calendar. Advertising campaigns launched with a controlled budget. Active community management: comments and messages answered within 2 working hours. Daily monitoring during the first 2 weeks.
Weekly performance analysis: which content performs, which audiences convert. Creative testing, audience adjustments, budget reallocation. Detailed monthly report with recommendations. Investment is gradually increased on the most profitable levers.
Before Smart Impact, we posted twice a week on Instagram with no strategy. 400 followers, not a single attributed sale. After 4 months of support (editorial calendar, professional content, targeted Meta Ads campaigns), we reached 3,200 qualified followers and now get 45 enquiries a month.
Your social and advertising accounts stay in your name. Full access at all times. If you change agency, you leave with everything.
All your social and advertising accounts are in your name. Permanent administrator access. If you change agency, you leave with your entire history, audiences and data. No exit fees.
Every piece of content goes to you for approval. The next month's editorial calendar is sent for sign-off, with room for adjustments. Your brand, your tone, your image.
Our retainers are cancellable at 30 days. We recommend a 3-month horizon to judge the work under way, but you are free to stop at any time with 30 days' notice.
Community management, sponsored campaigns or content strategy: we adapt our approach to your objectives.
A professional, consistent social media presence to build your local reputation and attract new clients.
Discuss my projectHigh-performing Meta Ads and LinkedIn Ads campaigns to acquire users and build an engaged community.
Discuss my projectA multi-platform editorial strategy with a publishing calendar and detailed monthly reporting.
Discuss my projectAny other questions? Contact us directly for an initial scoping conversation.
Our services start at CHF 600.- a month for advertising management on one channel (Meta Ads or LinkedIn Ads). Full social media support covering strategy, content creation and community management starts at CHF 800.- a month. A 360° digital strategy combining organic and paid starts at CHF 2’000.- a month. We always adapt our proposal to your budget and your objectives.
For B2B in French-speaking Switzerland (finance in Geneva, consulting in Lausanne, industry in Fribourg), LinkedIn is essential. For B2C (hospitality, retail, wellbeing, property), Instagram and Facebook remain the strongest performers. TikTok is growing fast among 18 to 35 year olds. We recommend 2 to 3 well-run platforms rather than being present everywhere without impact.
In paid advertising (Meta Ads, LinkedIn Ads), the first audience data comes back within the first week. Organically, allow 2 to 3 months to build an audience and 4 to 6 months to have enough perspective. We recommend a hybrid approach: paid provides immediate signals while organic builds your reputation.
We take on the whole of the creative work: copywriting, visual design, video editing (Reels, Stories). We have a network of photographers and videographers across French-speaking Switzerland. All content is approved by you before publication. You can also supply us with raw material that we rework for each platform.
Community management covers the day-to-day running of your accounts: publishing, interaction, moderation. That is your organic presence, with no media spend but built over the long term. Social media advertising is paid targeting to reach a precise audience beyond your followers. The two are complementary and we recommend combining them.
Yes. If your acquisition strategy warrants it, we also manage Google Ads campaigns (Search, Shopping, Display, YouTube). We often recommend a multi-channel approach: Google Ads captures active search intent, while Meta and LinkedIn work on reputation and retargeting. We define the optimal mix together based on your audience and budget.
Your social channels, your SEO, your campaigns: everything works better when it is designed together.
Lasting organic traffic to complement your campaigns.
Exploreads_clickSpeed up acquisition with targeted advertising.
Explorelaptop_macA site that converts the traffic your campaigns generate.
ExplorepaletteA consistent image across all your channels.
ExploreSend us your social media accounts or describe your project. We will look at your current presence and come back within 48 hours with a reasoned view and concrete recommendations.
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