SEO agency in French-speaking Switzerland

Your competitors are on page one. You are not. That can be fixed.

Q: How long before there is an SEO effect?

The first movements in position appear within 4 to 8 weeks of the first technical improvements. Significant change on your strategic queries generally shows between 3 and 6 months. SEO is a medium-term investment whose effects accumulate. Unlike SEA, the outcomes persist well beyond the end of the spend.

Q: Do you work with companies in every sector?

Yes. We have optimised sites for financial firms, clinics, hotels, e-commerce stores and industrial SMEs across French-speaking Switzerland. Every sector has its own specifics in terms of keywords, competition and search intent. We know them and adapt our strategy accordingly.

Q: Do we also need to rebuild our site to improve SEO?

Not necessarily. If your site is technically sound, we optimise what exists. If structural problems are holding search performance back (information architecture, load speed, mobile-first), we flag it and can propose targeted fixes without a complete rebuild.

For established SMEs in French-speaking Switzerland that finally want to be found. SEO, content and web development under one roof: we recommend and we implement. No ping-pong between agencies, no excuses, outcomes measured every month.

Retainers fromCHF 2’500.- / month

DiagnosisCHF 1’490.-

Submit your project Strategic Diagnosis · CHF 1’490.-Test my visibility (2 min)

Project already scoped? Book a strategic conversation

+30¹

SEO clients in French-speaking Switzerland

53%²

Of traffic comes from SEO

27.6%³

CTR at Google position #1

¹ Clients under NDA · ² BrightEdge Research, 2024 · ³ Backlinko Google CTR Study, 2023

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The Diagnosis

Your SEO is not working for you. Here is how to tell.

In French-speaking Switzerland, every strategic query you do not appear on is a client going to your competitor. On a keyword with 500 monthly searches and a 3% conversion rate, that is 15 potential clients lost every month. Multiply by your average basket and the cost of doing nothing becomes very concrete. These three symptoms are the signals we see most often before a company contacts us.

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Invisible on your strategic queries

Your site exists, but your potential clients cannot find it. You rank on your brand name but are absent from commercial-intent queries. The ones buyers type before making a decision. Your competitors capture that qualified traffic in your place, every day.

trending_down

Traffic, but no conversions

Google Analytics shows visitors, but your phone does not ring. Wrong keywords, wrong landing pages, no conversion journey. Your pages inform, but they do not convince. Every visitor who leaves without acting is a client lost.

analytics

No visibility on what works

Your current agency sends you incomprehensible reports. Or nothing at all. No position tracking, no measurement of conversions attributed to SEO, no account of the budget invested. Search stays a black box, and you pay without knowing why.

The French-speaking Swiss market

Your competitors are already investing. Every month without SEO widens the gap.

On a query like “accountant Geneva”, the top 3 results take almost all the clicks. The 4th gets crumbs. The 10th, almost nothing. And where are you? Banks in Geneva, clinics in Lausanne, firms in Fribourg, hotels in Valais: in every sector, the places are taken by those who invested in SEO 12 months ago.

The market in French-speaking Switzerland has one more characteristic: a significant share of searches happen in English or German depending on the sector and the canton. If you target only one language, you leave part of the market to your competitors.

73%of Google clicks go to the top 3 organic results

Source: Backlinko, Google CTR Study

Our Approach

What separates us from a conventional SEO agency.

Most SEO agencies do content. Or technical. Or links. Rarely all three at once. And when the code of your site needs touching, they send you to an external developer. It is like a doctor who makes the diagnosis but cannot write the prescription. You end up with two people to deal with, two invoices and nobody accountable.

At Smart Impact, everything is under one roof. SEO, content, development, and now generative engine optimisation (GEO). Three pillars that justify a genuine premium partnership rather than an off-the-shelf service. That is what separates us from a conventional SEO agency.

integration_instructions

SEO and development, same roof

An SEO recommendation that needs code? We deploy it within the week. No ticket to your development agency, no waiting, no excuses. Our SEO and development teams work in Carouge, on the same floor. That is the difference between an audit filed in a drawer and a site that genuinely ranks.

smart_toy

Visible on Google. And in AI.

In 2026, your clients no longer search on Google alone. They ask ChatGPT, Perplexity, Gemini, Google AI. Generative answers are redistributing traffic. Our GEO approach (Generative Engine Optimisation) makes you citable by AI engines, on top of conventional SEO. While others are still finding out about it, you are already there.

route

A method, not improvisation

Every retainer follows the same steps: audit, prioritisation by business impact, weekly execution, measurement. No shortcuts, no black hat, no “let's see how it goes”. A method proven on dozens of sites in French-speaking Switzerland, with monthly reporting that accounts for every hour billed.

Does this sound familiar?
Let's talk about it.

A 30-minute conversation to understand your market and your objectives, and to work out whether we are the right SEO partner for your SME.

Submit your project

Project already scoped? Book a strategic conversation

Our Method

How to move from page 3 to page 1.

First step

Audit & Diagnosis

Where do you really stand? Current positions, pages with untapped potential, technical errors, backlink profile. You receive a report with the priorities ranked by their effect on your traffic. No jargon, no invented problems to inflate the invoice.

map

Second step

Strategy & Roadmap

Which queries to target, in what order, on what timeline. Measurable objectives at 3, 6 and 12 months. You approve every decision before we act. No surprises.

rocket_launch

Third step

Execution & Optimisation

Technical fixes, content creation, on-page optimisation, link building. All done in-house by our team. No outsourcing, no offshore freelancers. You are kept informed at every milestone.

insights

Fourth step

Tracking & Adjustment

A clear monthly report: positions, traffic, conversions. Google updates its algorithm? A competitor moves up? We adjust within the week. SEO is not a setting you configure and forget, it is a process of continuous improvement.

Our Results

Proof through data, not through promises.

Two real client cases, verifiable live on Google.ch. No marketing figures: every keyword below is a ranking measured by Ahrefs in April 2026.

Keywords in the Google.ch top 5

Strategic number one positions

Documented client cases below

Language markets (FR + DE)

Helvident · Dental clinics, French-speaking Switzerland & Fribourg

An SEO strategy built around dental condition and emergency queries. The result: Helvident appears in first position when patients most need a dentist: toothache, a broken tooth, decay, periodontitis. With a clinic in the bilingual canton of Fribourg, the SEO architecture naturally covers French-speaking and German-speaking patients, with dedicated content in both languages. This is SEO that converts into appointments, not pageviews.

16 keywords in the top 37 number one positionsBilingual FR + DEEmergencies & conditions

#17 keywords

rage de dentFR
mal de dentsFR
dent casséeFR
dent de sagesseFR
dévitaliser une dentFR
weisheitszähne ziehenDE
karies symptomeDE

#25 keywords

dent de sagesse douleurFR
mal au dentFR
dent dévitaliséeFR
radiographie dentaireFR
zahnfleischblutenDE

#34 keywords

blanchiment des dentsFR
poussée dentaireFR
aphte buccalFR
zähne babysDE

Helvident

Source: Ahrefs · April 2026 · Google.ch

See the full case

DSPAS · Premium residential wellness, Switzerland

A specialist in high-end wellness: hot tubs, saunas, spas, hammams, Nordic baths. A premium niche market with little search volume but a very high average basket. Our SEO strategy targets purchase queries with strong commercial intent: where a single lead can be worth several thousand francs.

10 keywords in the top 54 number one positionsPremium French-speaking Swiss marketHigh B2C basket value

#14 keywords

jacuzzi suisseFR
achat jacuzzi suisseFR
jacuzzi occasion suisseFR
douche hammamFR

#32 keywords

sauna extérieurFR
sauna tonneauFR

#54 keywords

bain nordique suisseFR
spa occasionFR
bain nordiqueFR
bain suedoisFR

DSPAS

Source: Ahrefs · April 2026 · Google.ch

Visibility test · 2 min

Is your site visible on Google?

Answer 5 questions in 60 seconds. Discover your SEO potential.

Visibility test1 / 5

Do you know which keywords your site appears on?

Question 1 of 5

SEO analysis and search optimisation strategy

Our Services

Everything you get, with no surprises.

At Smart Impact, every SEO retainer includes all the components needed for effective search optimisation. No hidden add-on modules, no setup fees. What you see below is exactly what you get, from the first month.

FromCHF 2’500.- / month

Typical retainers between CHF 3’500.- and 8’000.-/month depending on ambition and how competitive the market is. Retainer cancellable at 30 days, with no setup fees.

Included in every assignment

check_circleFull technical SEO audit
check_circleKeyword research (50+ queries)
check_circleOn-page optimisation (tags, structure, content)
check_circleCreation / redesign of strategic pages
check_circleMonthly link building (quality backlinks)
check_circleAt least 50 positions tracked
check_circleA detailed monthly report
check_circleMonthly strategy check-in (30 min)

Our commitment

N°1

100% in-house

No freelancers, no outsourcing. Your project stays within our team.

N°2

Outcomes in 90 days

First position gains visible within 3 months, or we explain why and adjust.

N°3

Full transparency

Real-time access to your Google Search Console data. Nothing hidden.

Scoping offer

Not ready for a retainer yet? Start with a Strategic Diagnosis.

A senior consulting deliverable to understand where you really stand, what is holding your SEO back, and what your real potential is before committing to a retainer. Not an automated scan, not a marketing demo: a genuine scoping assignment, carried out by our senior SEO team.

You receive a complete report, a 90-day action plan and a 60-minute debrief call. And if you then decide to go ahead with us on an SEO retainer, the amount of the Diagnosis is credited in full against your first monthly fee.

CHF 1’490.-

Incl. VAT · Payment on Bexio invoice after approval

schedule

Delivered within 5 to 7 working days

SLA committed on approval

redeem

Credited against the retainer

CHF 1’490.- deducted from the first monthly fee if a retainer is signed within 30 days

lock

A fixed scope, no surprises

Scope and deliverables defined in advance

What you receive, in practical terms

verifiedContractual scope

build

Technical audit

—Core Web Vitals (LCP, INP, CLS)
—Crawlability & indexing
—Architecture & depth
—Schema, robots, sitemap

description

On-page audit

—Up to 15 pages analysed
—Content quality & structure
—Intent vs content delivered
—Prioritised fixes

manage_search

Keyword analysis

—30 priority keywords
—Positions + volumes + KD
—Quick wins (4-20)
—Semantic gap analysis

groups

Competitor analysis

—3 competitors taken apart
—Strong pages identified
—Missing keywords
—Counter-attack plan

picture_as_pdf

A 15-25 page PDF report

Executive summary + technical detail

event_note

90-day action plan

Quick wins / medium term / long term

headset_mic

60-minute debrief call

Presentation + Q&A + 1 revision

Order the Diagnosis

A little information and we begin.

Once your request is approved, you receive a Bexio invoice within 24 working hours. The Diagnosis starts as soon as payment is received and is delivered within 5 to 7 working days.

Who this is for

SEO at the service of every ambition.

We work with established SMEs in French-speaking Switzerland that see SEO as a genuine growth lever. To be able to invest ourselves fully in every project, we work with a limited number of clients at a time. That is what lets us guarantee attentive support and lasting outcomes.

Established SMEs (20-200 employees)

Companies in French-speaking Switzerland with a proven model, a structured marketing budget and the ambition to lead their local or national market. You want an acquisition channel that works 24/7, is measurable and is not tied to your advertising spend.

Discuss my project

Scale-ups and growing SMEs

Companies in an acceleration phase that want to reduce their dependence on paid media and build a lasting organic asset. Technical SEO, commercial-intent content, GEO for the new AI engines.

Discuss my project

Institutions and major accounts

Organisations with a complex site (multilingual, multi-brand, large catalogue) that call for deep technical expertise and close coordination between SEO, content and development. We handle the projects where other agencies stall.

Discuss my project

Frequently Asked Questions

Everything you need to know about SEO in Switzerland.

Any other questions?
Contact us directly.

How long before there is an SEO effect?

The first movements in position generally appear within 4 to 8 weeks of the first technical fixes and on-page work. Significant change on your strategic queries (those that generate enquiries and sales) shows between 3 and 6 months depending on how competitive your sector is. SEO is a medium-term investment, but its effects accumulate and persist well beyond the end of the spend, unlike SEA where traffic stops the moment the budget does.

What budget should you plan for SEO in French-speaking Switzerland?

Our SEO retainers start from CHF 2’500.-/month. That positioning reflects our approach: SEO, content and development under one roof, with no outsourcing. Typical retainers for established SMEs sit between CHF 3’500.- and 8’000.-/month depending on ambition and how competitive the market is. Highly competitive sectors (finance, healthcare, property) or international expansion: budget from CHF 6’000.-/month. We produce a tailored proposal after an initial scoping conversation, with an estimated ROI based on the traffic potential identified.

Do you work with companies in every sector?

Yes. Our team has optimised sites for financial firms in Geneva, medical clinics in Lausanne, luxury hotels, e-commerce stores and industrial SMEs across French-speaking Switzerland. Every sector has its own specifics in terms of keywords, search intent and digital competition. We analyse the competitive landscape of your market before defining a strategy suited to your particular objectives.

Any other questions about SEO?

Every request is reviewed beforehand.

Submit your project

Project already scoped? Book a strategic conversation

What happens if the outcomes do not materialise?

We analyse the causes together (a Google algorithm update, competition intensifying, undetected technical problems) and adjust the strategy accordingly. SEO depends on many external factors we do not fully control. We never promise guaranteed outcomes (nobody can do that honestly), but we do commit to transparency, responsiveness and continuous adjustment of the strategy.

Do we also need to rebuild our site to improve SEO?

Not necessarily. If your site is technically sound (fast loading, clear architecture, mobile compatible), we optimise what exists without a rebuild. If deep structural problems are holding search performance back (an unsuitable CMS, problematic dynamic URLs, confused information architecture), we flag it during the audit and can propose targeted fixes or, if needed, an SEO-first rebuild with our development team.

Do you handle SEO in English as well?

Yes. French-speaking Switzerland, and Geneva in particular, is cosmopolitan: a significant share of searches happen in English, especially in finance, hospitality, healthcare and the international organisations. We optimise your content in both languages with a keyword strategy specific to each. Search intents often differ depending on the language used. We also handle the hreflang tags to avoid duplicate content problems.

One partner

SEO works better within an overall strategy.

Good search performance rests on a fast site, relevant content and multichannel acquisition. We handle it all, under one roof.

web

Web design

A fast site, optimised for SEO from the design stage.

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Google Ads (SEA)

Combine SEO and SEA to occupy page 1.

Explore campaign

Digital Marketing

Amplify your visibility across every channel.

Explore shopping_cart

E-commerce

Online stores optimised for conversion.

Explore

Take the next step

Your visibility deserves a review before any proposal.

Tell us about your market and your objectives. We will look at your situation and come back within 48 hours with a reasoned view: what is achievable, in what order, and on what conditions. If we are the right partner, we will prepare a detailed proposal for you.

Submit your project +41 21 505 00 10

Project already scoped? Book a strategic conversation

An answer within 48 hoursRetainer cancellable at 30 daysMax. 3 new clients / month

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