Last updated: June 2026. This guide is a living one: we refresh it each year as the tools change.
Choosing your SEO tools is not about stacking up subscriptions: it is about assembling a toolbox that genuinely serves your strategy. Here is our selection, organised by use case, of the solutions we use and recommend day to day.
Contents
Direct access to the most consulted categories:
- General-purpose SEO tools
- Backlinks and keywords
- Content optimisation
- Position monitoring and rank tracking
- Online SEO audits
- Speed and performance testing
- Desktop and web crawlers
- Google tools (Search Console, tests, guidelines)
- Google My Business and local SEO
- Data extraction and web scraping
- SEO browser extensions
- AI, ML and knowledge graph tools
General-purpose tools
CRM & analytics for agencies
AgencyAnalytics https://agencyanalytics.com AgencyAnalytics goes well beyond a simple dashboard: it is the digital conductor of any ambitious agency. Every SEO, SEA, social media or email performance finds its place in automated reports that show the agency's added value. More than forty integrations, elegant dashboards, and above all the promise of an end to endless reporting. It brings the calm of a process under control and the credibility of a tool built for people who want to move fast and well. Price: paid
Collabx https://collabx.com Collabx reinvents the CRM for modern agencies. The idea is never to lose a single commercial lead: prospect tracking, conversion into a project in one click, tracking of every call or web lead, everything converges to simplify sales management. The agency finally regains control of its inbound flow while keeping a clear view of the client journey. Price: paid
Hubspot https://hubspot.com Hubspot is the large digital ecosystem where everything connects, from marketing automation to CRM by way of customer support. This overall platform gives any agency the ability to structure, analyse and accelerate its growth with rare elegance. Hubspot brings rigour of process, agility of management, and the assurance of being able to support clients at every stage of their development. Price: paid
BrightLocal https://brightlocal.com BrightLocal has become the reference for managing local visibility. The tool scans Google positions, local citations, review management and even the Google Business Profile listing. It is the sentinel of online reputation and geolocated SEO, quick to pick up and with a trial period so you can gauge its power without commitment. Price: paid
RavenTools https://raventools.com RavenTools offers a suite of reports built for digital professionals. No more hours lost compiling scattered data: everything is automated, from SEO analysis to reporting on PPC and social media campaigns. You gain time, clarity and above all the ability to impress every client with polished dashboards. Price: paid
ReportGarden https://reportgarden.com ReportGarden brings client management, campaign management and reporting into a single, intuitive space. More than a tool, it is an assistant that structures follow-up, smooths collaboration and gives every agency control over its operational flow. The essential point: turning data into value, for yourself as much as for your clients. Price: paid
WebCEO https://webceo.com WebCEO is aimed at agencies that want to manage everything from a single cockpit. Lead generation, SEO project management, white-label reports, Google snippet monitoring: everything is there to professionalise client relationships and personalise deliverables, without sacrificing efficiency or brand image. Price: paid
Megalytic https://megalytic.com Megalytic focuses on building bespoke client reports, connecting every source (Google Analytics, AdWords, Bing Ads, Search Console and more) to turn raw data into analysis that speaks. Here the data dresses up to tell a story, support the strategy and make trade-offs easier. Price: paid
SPP (Service Provider Pro) https://spp.co SPP brings the e-commerce mindset to selling services. Shopping cart, built-in CRM, optimised sales funnel: everything is designed to make selling, tracking and delivering digital services smooth, without dehumanising the relationship. Price: paid
Anti-captcha and text recognition
2Captcha https://2captcha.com 2Captcha is a platform where captchas are solved by real people, in real time. Ideal for getting past blocks during scraping or automation, it clears the most common barriers on the web smoothly, in several languages, with formidable effectiveness. Price: paid
AntiCaptcha https://anti-captcha.com AntiCaptcha stands out for its speed (around 8 seconds) and its reliability (over 99% success). The tool handles every type of captcha, from the classics to the latest reCAPTCHA, to keep SEO professionals' automated processes running smoothly. Price: paid
CapMonster Cloud https://capmonster.cloud CapMonster Cloud stands out for its ability to solve more than 25,000 types of captcha, in the blink of an eye. Automation becomes almost invisible, with savings on the captcha budget and remarkably easy integration into any workflow. Price: paid
AzCaptcha https://azcaptcha.com AzCaptcha is built on versatility with high success rates, even on reCAPTCHA v2 and v3. Integration is quick, and the service copes with large campaigns that need volume and robustness. Price: paid
ImageTyperz https://imagetyperz.com ImageTyperz guarantees answers in under ten seconds, with compatibility across every captcha format, including the most modern. An essential for automating image recognition on the web, with a balance between speed and reliability. Price: paid
Deathbycaptcha https://deathbycaptcha.com Deathbycaptcha combines artificial intelligence with human input for a hybrid solution that answers captchas in an average of 11 seconds with 90% accuracy. Ideal for anyone looking for a robust service able to handle large volumes without compromising on quality. Price: paid
Backlinks and keywords
Ahrefs https://ahrefs.com Ahrefs is the Rolls-Royce of search optimisation when it comes to exploring the power of a site or its competitors. The tool scans billions of pages every day, feeds a colossal link database, and reveals each domain's strengths, weaknesses and room for improvement. Keyword research, backlink audits, competitive analysis, it is all there for running an ambitious SEO strategy with precision. Price: paid
SEMRush https://semrush.com SEMRush has become the Swiss army knife of digital marketing: it offers more than forty professional tools to analyse, compare and deploy acquisition strategies across every channel. Its database of over a hundred million keywords lets you monitor everything, from organic rankings to paid advertising, with rare precision on each market. Price: paid
Majestic https://majestic.com Majestic is the specialist in link profile analysis. It maps the web to trace the history of every backlink, offering two complementary indexes: the historic one, vast, and the fresh one, updated continuously. For anyone wanting to understand a site's past, present and potential, it is essential. Price: paid
Moz https://moz.com Moz is a pillar of the sector, recognised for its fine analysis, its keyword suggestions and its on-page optimisation recommendations. Beyond position tracking, the platform offers an educational environment built to guide professionals in their choices, their trade-offs and their teams' development. Price: paid
SimilarWeb https://similarweb.com SimilarWeb gives access to a macro and micro view of any site’s traffic, cross-referencing visit data, trends and development history. Ideal for studying a market, monitoring competitors or anticipating the strategic moves of the leaders. Price: free version available, paid version for advanced access
cognitiveSEO https://cognitiveseo.com cognitiveSEO goes beyond conventional backlink analysis, using algorithms to detect risky links, understand anchor distribution and guide every link building action. The alert system for suspicious links is valuable for anticipating Google penalties and keeping control of your digital reputation. Price: paid
Link Research Tools https://linkresearchtools.com Link Research Tools targets problem links specifically, the ones that could trigger a Google penalty. It cross-references signals to detect and classify them and to propose corrective action, making it genuine quality assurance for managing your link profile. Price: paid
Megaindex https://megaindex.com/backlinks Megaindex focuses on assessing external links quantitatively and qualitatively, to help gauge a site's real strength. Free and accessible, it is valuable for quickly taking the pulse of a link building strategy and spotting opportunities. Price: free
SpyFu https://spyfu.com SpyFu is the art of watching competitors over time. The tool digs up ten years of Google history for every keyword, every ad and every strategy, to reveal the winning tactics and inspire your own decisions. For competitive watch and digital intelligence, it is a fine companion. Price: paid
Alexa https://alexa.com Alexa offers web traffic analysis and optimisation tools, so you can build your campaigns on solid ground and understand where visibility comes from. Although the classic service has closed, some analytics modules are still valued for their simplicity and their at-a-glance view. Price: free
Bulk submission of pages to Google
SiteAnalyzer BulkAdd https://site-analyzer.pro/services-seo/indexator-browser/ With SiteAnalyzer BulkAdd, you notify Google of thousands of new pages in a few clicks. The tool has been tested on massive volumes (up to 100,000 pages), and it stands out as a valuable gateway for large-scale SEO projects, where every second counts for indexing. Price: free
Omegaindexer https://omegaindexer.com Omegaindexer speeds up how quickly Google discovers pages. Its job: pushing newly created or changed URLs so the engine adds them to its index promptly. A must for stopping content staying invisible too long. Price: paid
Indexification http://indexification.com Indexification automates the indexing of backlinks, with real-time crawl tracking. For campaigns where speed of indexing makes the difference, it is an effective and discreet partner, built for work at scale. Price: paid
Indexinject https://indexinject.com Indexinject varies its crawling and indexing techniques to maximise the chances that every link is seen, scanned and recorded by Google. The emphasis is on the reliability of the methods and on the success rate, for solid performance. Price: paid
Colinkri https://colinkri.com Colinkri pushes search engine robots to discover and crawl links quickly. Built for intensive link building campaigns, it saves significant time, particularly when working on satellite sites or PBNs. Price: paid
Onehourindexing https://onehourindexing.co Onehourindexing automates the indexing and pinging of backlinks while staying within Google's guidelines. The aim: making sure every link is taken into account as quickly as possible, with no risk to the site's health. Price: paid
Linkcentaur http://linkcentaur.com Linkcentaur offers bulk indexing for Google, Bing and Yahoo. Versatile, it adapts to different engines and suits anyone working on multi-channel strategies. Price: free and paid versions
Bulk API
SEO-rank https://seo-rank.my-addr.com SEO-rank offers a fast checker for Moz authority metrics (PA/DA), trust flow and citation flow, all in bulk mode. Ideal for anyone handling large volumes of URLs who wants to qualify prospects or links at a glance. Price: paid
Content optimisation
POP (Page Optimizer Pro) https://pageoptimizer.pro POP is an on-page optimisation tool built on semantic analysis and the power of NLP. It generates recommendations based on the target keywords, to adjust each page precisely against the engines' relevance criteria. A genuine co-pilot for aiming at the first page. Price: paid
Surfer SEO https://surferseo.com Surfer SEO analyses more than 500 on-page signals and offers simple optimisation recipes to apply. Every page is dissected from every angle to provide tangible areas for improvement, accessible even to non-technical readers. Price: paid
Cora https://seotoollab.com Cora goes a long way in its analysis, measuring up to 880 SEO factors and their correlation with ranking. It is the tool for anyone who wants to challenge every detail and get an extremely thorough diagnosis of what actually works. Price: paid
SEO Compare https://internetmarketingninjas.com/seo-tools/seo-compare/ SEO Compare puts the optimisation of two pages side by side, based on keyword usage. Simple and instructive, it highlights the gaps and suggests precise adjustments without drowning you in technical metrics. Price: free
Google Search API
Zenserp https://zenserp.com Zenserp offers an API designed to extract Google search results without running into captchas or proxy issues. The tool automatically handles blocks and returns clean, structured responses in the blink of an eye. It is a major asset for feeding dashboards, competitive analyses or large-scale monitoring tools, with no technical friction. Price: paid
SerpApi https://serpapi.com SerpApi goes further with a real-time API for retrieving Google results, with full browser execution and automatic captcha solving. Whether you are tracking rankings, monitoring competitors or automating analyses, it delivers robustness and speed. Price: paid
SERPHouse https://serphouse.com SERPHouse gives direct access to the top 100 results on Google and Bing for each keyword requested. The API integrates easily into any project and guarantees reliable data freshness, which makes it valuable for audits and rank monitoring. Price: paid
Serpstack https://serpstack.com Serpstack delivers Google SERP results through a real-time REST API. With its international proxy network and automatic captcha handling, it stands out as a stable, high-performing solution suited to demanding agencies and developers. Price: paid
SERPRiver https://serpriver.com SERPRiver sends simultaneous queries to Google, Bing and Yandex, with near-instant responses in JSON format. Perfect for projects that need to cross-reference or compare results from several search engines without technical complexity. Price: free version and paid version
JavaScript SEO (JS SEO)
Prerender https://prerender.io Prerender is aimed at highly dynamic sites built in JavaScript. It handles server-side page rendering, saves the static HTML and serves it to search engine robots. The result: optimal indexing, even for sites at the cutting edge, without sacrificing performance or user experience. Price: paid
Microworkers and outsourcing
Mturk https://mturk.com Amazon Mechanical Turk (Mturk) gives direct access to a global workforce for outsourcing repetitive tasks, testing, annotation or data collection. For SEO, it makes it possible to speed up work that needs human volume while keeping budget and time under control. Price: paid
Mind maps and interactive maps
Mindjet Mindmanager https://mindjet.com Mindjet Mindmanager is a visual management tool for structuring ideas, projects and databases, with the ability to automate macros and export to MS Project. A valued companion for agencies juggling complex strategies and multidisciplinary teams. Price: paid
Xmind https://xmind.net Xmind stands out as the reference for mind maps in a desktop version. The tabbed interface simplifies organising ideas, and the Pro version includes an elegant presentation mode, useful for running workshops or client briefings. Price: paid
MindMeister https://mindmeister.com MindMeister brings the power of the cloud to mind mapping. Collaborative and reachable from any device, it lets you create, share and enrich up to three maps free of charge. A real ally for co-creating content plans or SEO strategies with your teams or your clients. Price: paid
FreeMind https://sourceforge.net/projects/freemind/ FreeMind offers the freedom of open source software for creating mind maps that are simple but powerful. Its strength: the ability to export in XSLT format, linking ideation to other tools or workflows with no commercial dependency. Price: paid
Coggle https://coggle.it Coggle makes it easy to create mind maps and flow diagrams straight in the browser, with nothing to download. Real-time collaborative editing makes it an agile tool for brainstorming remotely, structuring topic clusters or visualising a site's structure. Price: free
Ubilabs https://ubilabs.net Ubilabs designs interactive mapping applications and offers bespoke support in data visualisation. A Google Cloud partner, the agency is recognised for its ability to turn raw data into immersive, intelligible experiences. Price: paid
New identities and false identities
Thispersondoesnotexist https://thispersondoesnotexist.com This site generates, in one click, a realistic photo of a person who does not exist, produced by artificial intelligence. Handy for illustrating fictional profiles, anonymising examples or filling a test database without using real identities. Price: free
Fake Name Generator https://fakenamegenerator.com Fake Name Generator creates complete identities, with name, address, email, password, down to the most trivial detail. Ideal for testing forms, building scenarios or simulating usage without polluting your real database. Price: free
Character Generator https://character-generator.org.uk Character Generator produces detailed character sheets, useful for novels, films or any SEO scenario that calls for a narrative or illustrative dimension. The tool injects a touch of creativity and originality into designing personas or examples. Price: free
On-page SEO
Inlinks https://inlinks.net Inlinks pushes the idea of semantic SEO, analysing the context of content and proposing improvements based on entities. The tool recommends intelligent internal links, editorial suggestions and ways to align each page with what the engines expect. An ally for taking a site to the next level in how Google understands it. Price: paid
Featured Snippet Tool https://internetmarketingninjas.com/tools/snippet/ This tool specialises in hunting featured snippets. It compiles opportunity data and lets you spot, structure and target the most reachable optimised snippets, to put a site at the top of the SERP on high-value queries. Price: paid
PBN hosting
PBNHosting https://pbnhosting.net PBNHosting offers ultra-discreet hosting, based on CDNs such as Amazon CloudFront, to hide any footprint and protect private blog networks. Security, IP diversity and performance, everything is calibrated for link building at scale. Price: paid
PBN.Hosting https://pbn.hosting PBN.Hosting goes further still with a turnkey WordPress platform, deployed instantly on premium CDNs. The emphasis is on speed, isolation and centralised management, to give the flexibility of a powerful network without the drawbacks of conventional solutions. Price: paid
Process automation
Process https://process.st Process is the process management tool par excellence. Collaborative checklists, automated workflows: everything is designed to structure and smooth a team’s daily work, whether that is onboarding, client follow-up or an SEO audit. Price: paid
Zapier https://zapier.com Zapier is the great connector of the digital world. It links thousands of applications to automate data flows, without coding. You gain efficiency, eliminate repetitive tasks and free up time for what matters: analysis and strategy. Price: free
Sales CRM
Close https://close.com Close is aimed at sales teams that want performance and simplicity together. Lead management, built-in calling, automated email follow-ups: everything is there to track and close more sales without losing the thread of the client relationship. Price: paid
General-purpose SEO tools
Bulkseotools https://bulkseotools.com Bulkseotools brings together no fewer than 26 free SEO tools for webmasters and consultants. Backlink analysis, report generation, tag or indexing checks: each utility is designed to solve one concrete problem quickly, without fuss. For anyone who wants a complete, accessible survival kit, it is a genuine digital toolbox worth bookmarking. Price: free
Linkio https://linkio.com/anchor-text-generator/ Linkio offers an anchor text generator based on analysis of the best-ranking results. The tool suggests anchor variants based on the patterns that perform, to improve the diversity and naturalness of backlinks. A shrewd companion for any link building specialist. Price: paid
SeoTools for Excel https://seotoolsforexcel.com SeoTools for Excel is an add-in that turns the famous spreadsheet into an SEO war machine: technical analysis, metadata audit, backlink tracking, Whois extraction, everything fits into a single sheet, with the power and flexibility of Excel. Price: free
Merkle Tool https://technicalseo.com/tools/ Merkle Tool offers a range of free technical tools for testing, generating and validating every aspect of SEO: robots.txt, schema markup, page analysis. Perfect for validating a configuration before going live or spotting blockers without calling on a developer. Price: paid
PR-CY https://pr-cy.io PR-CY runs complete site audits, analysing more than 70 criteria with the option of comparing several competitors. An ideal tool for taking a site's pulse and spotting where it can improve within minutes. Price: free version, paid version for advanced analysis
SEO Tools – API
Dataforseo https://dataforseo.com Dataforseo offers an extremely complete API for reaching all the essential SEO data, ideal for agencies and software publishers. It covers keyword retrieval, positions, search volume and backlink metrics, all as structured data feeds ready to plug into any tool or dashboard. Price: paid
SEO Tools – DNS
Viewdns https://viewdns.info Viewdns offers a set of tools specialised in DNS analysis: lookup, history, IP analysis, propagation checks and more. It is the webmaster’s black box for monitoring migrations, checking domain health and tracing network incidents without wasting time. Price: free
Site availability checker
Nodeping https://nodeping.com Nodeping monitors website availability and sends SMS alerts in the event of an outage or technical problem. With 21 types of test available, it keeps a 24/7 watch on server stability, security and performance. Price: paid
Littlewarden https://littlewarden.com Littlewarden goes further by monitoring uptime, SSL certificates, presence in the Google index, malware detection and more. It watches over the site's overall health and warns you of anomalies, to keep your online presence flawless. Price: paid
Automatic submissions to web directories
Knowem https://knowem.com Knowem checks whether a brand name is available across more than 500 social networks and platforms, then offers to secure the profiles to prevent squatting. A valuable monitoring and branding tool, especially when launching a new business or an international project. Price: paid
Backlink Index, tracker, analytics
Ahrefs https://ahrefs.com/site-explorer Site Explorer, Ahrefs' star feature, lets you analyse a site's backlinks and study competitors' strategies. You can see how links evolve, along with their quality, toxicity and history for each domain. Essential for running ambitious link building campaigns. Price: paid
SEMRush https://semrush.com/analytics/backlinks SEMRush’s backlink tool offers a fine-grained analysis of inbound links, with history, toxic link detection and competitive comparison. It is the reference solution for monitoring the quality of your profile and adjusting your actions continuously. Price: paid
Majestic https://majestic.com/reports/site-explorer Majestic deploys its Site Explorer with two indexes (fresh and historic) for an in-depth analysis of link structure, trust flow, citation flow and how they change over time. Perfect for an overview or for thorough audits. Price: paid
Linkody https://linkody.com/en/seo-tools/free-backlink-checker Linkody offers a free backlink analyser showing the 100 strongest links for each domain, ranked by authority. The tool helps you spot opportunities quickly, monitor your campaigns and act on strategic links. Price: free version, paid version for more features
Moz https://moz.com/link-explorer Moz's Link Explorer gives access to a database of 37 trillion links for auditing and monitoring any backlink profile. The interface is clear, the analysis detailed, and the recommendations useful for building a solid strategy. Price: paid
Cognitive SEO https://cognitiveseo.com/backlinkanalysis/ Cognitive SEO offers an in-depth backlink audit, identifying weak points, competitors' digital strategies and potential penalty signals. Ideal for anyone who wants to work on excellence in link building. Price: paid
Bloggers and journalists
HARO https://helpareporter.com HARO (Help a Reporter Out) connects journalists and experts to make finding quality sources easier. Every day, dozens of journalists post what they need, letting agencies or freelance SEO specialists win media citations with strong authority. Ideal for link building and personal branding. Price: paid
Muck Rack https://muckrack.com/search/ Muck Rack is a dynamic directory for finding and contacting journalists, monitoring a brand's media coverage and generating detailed PR reports. A powerful tool for taking control of your communications, spotting opportunities and measuring the impact of your campaigns. Price: paid
Buying and selling websites & expired domains
Dropcatch https://dropcatch.com Dropcatch specialises in recovering domain names as they expire, through a transparent auction system. For anyone hunting for gems, or agencies looking to invest in domains with strong SEO potential, it is a safe bet. Price: paid
ExpiredDomains https://expireddomains.net ExpiredDomains offers a heavily filtered search engine for unearthing expired domains with traffic, links, Alexa metrics and other precise SEO criteria. Valuable for PBN strategies or agile branding. Price: paid
Namejet https://namejet.com Namejet is a premium auction platform for expired domains, known for its exclusive catalogue and the quality of the opportunities on offer. Price: paid
Snapnames https://snapnames.com Snapnames offers one of the richest expired domain databases in the world, with millions of transactions a year and a highly responsive auction system. Price: paid
MyDrop https://mydrop.io MyDrop aggregates and presents the largest Runet database of expired domains, focusing on the opportunities that are free or restorable, and on their SEO history. Price: free
GoDaddy https://godaddy.com GoDaddy remains one of the major players for buying domains, including backorders and auctions on names with strong authority or heavy traffic. Price: paid
FreshDrop https://freshdrop.com FreshDrop filters and ranks expired domains by age, link strength, Majestic or Moz metrics and more. A formidable dashboard for domain professionals. Price: paid
Namecheap https://namecheap.com Namecheap runs auctions on expired domains at competitive prices, with a pleasant and transparent user experience. Price: paid
Dynadot https://dynadot.com Dynadot, an accredited registrar, runs domain auctions with detailed SEO metrics (backlinks, traffic, age and so on). Price: paid
Flippa https://flippa.com Flippa is the marketplace par excellence for buying or selling complete sites, with an impressive level of detail on analytics and revenue. Price: paid
Registercompass https://registercompass.com Registercompass offers advanced filtering for GoDaddy auctions, with trust flow, citation flow and other metrics that matter to SEO professionals. Price: paid
DomCop https://domcop.com DomCop is the ultimate search engine for expired domains, with access to 90 metrics drawn from all the major SEO tools. Price: paid
Park.io https://park.io Park.io lets you place backorders on more than 20 country extensions (ccTLDs), useful for local or niche markets. Price: paid
Spamzilla https://spamzilla.io Spamzilla makes domain hunting easier by filtering on Majestic and Ahrefs scores, and offers 25 free domains a day in discovery mode. Price: free version, paid version
NameBio https://namebio.com NameBio is the market's memory: domain sale history, dates, prices, trends. Useful for gauging a name's value before investing. Price: free
DNS History https://completedns.com/dns-history/ DNS History offers the largest DNS history database on the web, ideal for tracing a domain's technical past and assessing the risks before buying. Price: free
Email, contact and data extractors
Contact Out https://contactout.com Contact Out excels at finding email addresses on LinkedIn and GitHub, with a database of a billion addresses. Ideal for quality B2B prospecting. Price: paid
Signal Hire https://signalhire.com Signal Hire retrieves emails, phone numbers and social profiles from multiple platforms, cross-referencing sources to maximise data reliability. Price: paid
Hunter io https://hunter.io Hunter.io, the reference tool for finding professional email addresses on websites, offers a free version limited to 50 queries a month. Price: free and paid versions
Find That Lead https://findthatlead.com Find That Lead works as a Chrome extension to extract email addresses directly from LinkedIn, showing a reliability score. Price: free and paid versions
Google Panda/Penguin penalties
Panguin Tool https://panguintool.barracuda.digital/dashboard Panguin Tool overlays a site's traffic history with the dates of the Panda/Penguin updates. It quickly shows whether a fall in traffic is linked to an algorithmic penalty. Price: free
Website Penalty Indicator https://feinternational.com/website-penalty-indicator/ Website Penalty Indicator displays a timeline of penalties, with precise dates and their impact on traffic. Simple and instructive for visualising the effect of Google updates. Price: free
Social monitoring, mentions, social media analytics
SemanticForce https://semanticforce.net SemanticForce centralises social media monitoring and automatically categorises reviews and opinions to give a complete view of a brand’s reputation. Price: paid
Mention https://mention.com Mention tracks every occurrence of a brand across the web and social networks, with real-time alerts and web/mobile apps. Price: paid
Buzz Stream https://buzzstream.com Buzz Stream makes it easier to track mentions and manage press relations, centralising what it finds in indexed sources. Price: paid
Google Alerts https://google.com/alerts Google Alerts lets you receive free notifications every time a keyword, brand or site is newly mentioned on Google. Price: free
Social signals
Glow Insta https://glowinsta.com Glow Insta helps raise engagement on Instagram and Twitter: likes, followers, comments, everything to build social visibility. Price: paid
SEO Butler https://seobutler.com SEO Butler publishes guest articles on high-authority sites (DA40+), with guaranteed placement, to support link building and branding. Price: paid
Web 2.0
Auto Fill Magic http://autofillmagic.com Auto Fill Magic automates account creation and publishing on Web 2.0 platforms, to speed up manual link building. Price: paid
RankerX https://rankerx.com/homepage/ RankerX is a link-building automation tool for blogs and Web 2.0 authority sites, designed for backlink generation at scale. Price: paid
Turbo Web
Turbo Web simplifies automated submission on Web 2.0, with universal blog management and post scheduling. Price: paid
GSA https://gsa-online.de/en/product/search_engine_ranker/ GSA Search Engine Ranker builds backlinks automatically, without relying on pre-filtered databases, for round-the-clock link building with no limits. Price: paid
WHOIS history
Domain Tools https://whois.domaintools.com Domain Tools lets you trace a domain's ownership, IP, traffic and SEO history. Ideal before an acquisition or for analysing the competition. Price: free
Who Is https://who.is Who Is gives access to a broad Whois, DNS, domain and IP database. It is the reference directory for checking the ownership and history of domain names. Price: free
Who is request https://whoisrequest.com Who is request allows a quick lookup on any domain or IP address, with IPv4 and IPv6 compatibility. Price: free
Local citations
Bright Local Checker https://brightlocal.com/local-search-results-checker/ Bright Local Checker shows localised Google results, tracking the state of citations for each business. Price: paid
Moz Local Check https://moz.com/checkout/local/check Moz Local Check handles active management of your local presence, review tracking and analysis of geolocated performance. Price: paid
Whitespark Local Citation Finder https://whitespark.ca/local-citation-finder/ Whitespark Local Citation Finder spots local citation opportunities by analysing competitors and results by keyword. Price: paid
Loganix https://loganix.com/the-seven-dollar-citation-audit/ Loganix offers a complete local citation audit, delivered within two working days, from 7 dollars. Price: paid
Google My Business: audit, crawl, management, support
GMB Checker https://gmbvault.com/gmb-tool GMB Checker automatically extracts the ID, the CID and the Google Maps embed code from a URL, to make managing listings easier. Price: paid
Bright Local https://brightlocal.com/local-seo-tools/google-my-business-audit/ Bright Local offers a full audit of the Google My Business listing, with competitive benchmarking and optimisation recommendations. Price: paid
Audit from Web20Ranker https://web20ranker.com/local-seo-audit/ Web20Ranker provides a local SEO audit and a citation check, focused on US and Canadian businesses. Price: free and paid versions
Melissa Address Lookup https://melissa.com/v2/lookups/addresscheck/address/ Melissa checks that US and Canadian addresses comply with USPS/Canada Post standards, to keep listings and local citations reliable. Price: paid
Phantom Buster https://phantombuster.com Phantom Buster automates data extraction from social networks and Google My Business, making B2B prospecting or review scraping easier. Price: paid
Botsol https://botsol.com/Products/GoogleMapsCrawler Botsol automates the collection of business information from Google Maps, ideal for building a base of local prospects. Price: paid
Local Viking https://localviking.com Local Viking centralises the management of several GMB listings, post scheduling, position tracking and review management. Price: paid
GMB Factory https://gmbfactory.com GMB Factory offers all-in-one management of Google My Business: scheduling, review management, schema integration and more. Price: paid
GMB Blaster Software https://petestrafficsuite.com/showthread.php?11791-Get-The-Ultimate-GMB-Map-Blaster-Software-Here-FREE GMB Blaster Software generates citations and Google Maps entries automatically in series, to lift local ranking. Price: paid
Google My Business Support https://support.google.com/business/contact/business_c2c_l Google offers direct phone assistance for managing and resolving GMB issues. Price: free
Position tracking and Rank Tracking
Nightwatch https://nightwatch.io Nightwatch is the next-generation tracker: it follows your keyword positions internationally and locally, monitors backlinks and offers detailed reports for refining the strategy. A precise, reliable tool, valued for its visual clarity. Price: paid
SemRush https://semrush.com/position-tracking/ SemRush’s tracking module monitors ranking changes daily, on mobile and desktop, for each country or city. Competitive analysis, segmentation by keyword group and automatic alerts make it a reporting essential. Price: paid
Rankinity https://rankinity.com Rankinity checks rankings in real time across several search engines, comparing changes by location, language and device. Price: paid
Authority Labs https://authoritylabs.com Authority Labs simplifies daily, local and mobile tracking while generating exportable reports for the client. The tool is built to automate monitoring and save time on management. Price: paid
Cognitive SEO https://cognitiveseo.com/ranktracker/ Cognitive SEO offers universal tracking (mobile, local, desktop) with alerts on position changes, perfect for fine-tuning SEO work as close to reality as possible. Price: paid
Pro Rank Tracker https://proranktracker.com Pro Rank Tracker provides a complete dashboard to monitor SERPs, generate custom reports and export the data for clients or the team. Price: paid
SERP Fox https://serpfox.com SERP Fox scans SERPs, reports rankings by keyword and location, and enables effective competitive monitoring across every vertical. Price: paid
Accuranker https://accuranker.com Accuranker promises the fastest tracking on the market, with instant updates, intelligent alerts and a clear view of how rankings change. Price: paid
SERP Cloud https://serpcloud.com/serp/pages/home SERP Cloud centralises rank tracking while cross-referencing SEO and social metrics. Price: paid
Rankz
Rankz analyses presence across more than 30 SERP features, offers competitive comparisons and full monitoring of the digital landscape. Pricing: paid
AMZ Tracker https://amztracker.com/index_en.php For Amazon, AMZ Tracker is the reference for tracking product rankings, spotting trends and improving listings continuously. Price: paid
SERP Robot https://serprobot.com SERP Robot offers a real-time Google checker, simple and free, for quick verification. Price: paid
Spyserp https://spyserp.com Spyserp monitors rankings on Google and Bing, with city-level granularity, ideal for local strategies. Price: free
Spinners & automated content generation
Spin Rewriter https://spinrewriter.com/free/special-offer Spin Rewriter uses natural language processing to create unique, readable article variants, suited to link building or high-volume publishing. Price: paid, free trial version
Thebestspinner v4
With the largest synonym database on the market, The Best Spinner v4 generates varied content to avoid duplication and enrich SEO. Price: paid
Chimp Rewriter https://chimprewriter.com Chimp Rewriter draws on artificial intelligence to rephrase texts and generate multilingual content while preserving editorial quality. Price: paid
Spinner Chief http://spinnerchief.com Spinner Chief analyses semantics to produce unique texts, suited to SEO while remaining readable for humans. Price: paid
SEO Content Machine https://seocontentmachine.com SEO Content Machine creates multilingual content for link building, automatic publishing and PBN management. Price: paid
Content Spiffer http://contentspiffer.com Content Spiffer offers automated content mixing and a text injector for personalising publications at scale. Price: paid
Word AI https://wordai.com Word AI uses AI to understand and rewrite the meaning of a text, creating content that is undetectable as spun, ideal for getting around duplicate-content filters. Price: paid
Menterprise https://menterprise.io Menterprise combines automatic generation with semantic optimisation, to produce articles suited to SEO and to publishing at volume. Price: paid
Data extraction and web scraping
Import.io https://import.io Import.io lets you extract data in bulk from any web page and export it as CSV, useful for monitoring, auditing or building prospect databases. Price: paid
Webhose.io https://webhose.io Webhose.io gives real-time access to structured feeds from thousands of sources: blogs, forums, media and more, to power your dashboards or automate sector monitoring. Price: paid
Dexi.io https://dexi.io Dexi.io is a cloud scraper, ideal for scheduling, automating and monitoring data collection, with advanced robotics and proxy management. Price: paid
Scrapinghub https://scrapinghub.com Scrapinghub provides high-performance cloud parsing, with proxy rotation and intelligent session management for collection without blocks. Price: paid
ParseHub https://parsehub.com ParseHub installs on the desktop and handles complex sites (JavaScript, AJAX, cookies). Ideal for extracting catalogues, directories or dynamic listings. Price: paid
Spinn3r http://docs.spinn3r.com Spinn3r automatically indexes content from blogs, media, RSS feeds and social networks, perfect for editorial watch or advanced monitoring. Price: paid
OutWit Hub https://outwit.com/products/hub/ OutWit Hub is a Firefox add-on specialising in automatic web data collection, with intelligent navigation and multi-format extraction. Price: paid
Organising the editorial work
Omm Writer https://ommwriter.com Omm Writer encourages concentration through a calm, distraction-free writing environment: perfect for SEO copywriting or designing guides. Price: paid
WorkFlowy https://workflowy.com WorkFlowy structures complex tasks as dynamic, hierarchical lists, making it effortless to manage an editorial calendar, topic clusters or a content roadmap. Price: paid
Content work & editorial optimisation
Clear Scope https://clearscope.io Clear Scope optimises each text for SEO by analysing semantic relevance, lexical fields and the related subjects worth covering. Price: paid
Grammarly https://grammarly.com Grammarly is the essential assistant for grammar correction and for improving tone and clarity, in English and across languages. Price: paid
Copywritely https://copywritely.com Copywritely combines SEO optimisation with readability, detecting weaknesses in the text (over-optimisation, style, duplication and so on) to make it easier to read. Price: paid
Ink for All https://inkforall.com Ink for All offers an AI-powered editorial optimisation platform for adjusting content, tags and the relevance score in a few clicks. Price: paid
SEO browser extensions
SiteAnalyzer SEO Tools https://site-analyzer.pro/soft/seo-extension/ A complete Chrome/Firefox extension for technical SEO audits, with all the essentials for inspecting tags, performance and indexing. Price: free
SEO Info https://chrome.google.com/webstore/detail/seoinfo/ppbdklaincgliegpfolkjjfncpgobneb?hl=en SEO Info flags SEO problems while you browse and displays the main performance indicators. Price: free
Google Tag Assistant https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en Tag Assistant checks that Analytics and Tag Manager tags are installed and improves data collection. Price: free
Detailed https://chrome.google.com/webstore/detail/detailed-seo-extension/pfjdepjjfjjahkjfpkcgfmfhmnakjfba The Detailed extension gives one-click access to all of a page's vital SEO data: titles, meta tags, robots. Price: free
SEOquake https://seoquake.com SEOquake provides an instant analysis of the current page and a detailed SERP diagnosis. Price: free
SEO META in 1 CLICK http://seo-extension.com SEO META in 1 CLICK lists all the meta tags, titles, headings and schemas on a page in real time. Price: free
SEO Analysis & Website Review https://woorank.com Woorank generates an instant SEO analysis, for desktop and mobile, with scoring, advice and prioritised actions. Price: free
CDN, security & anonymity
Cloudflare https://cloudflare.com Cloudflare is the universal CDN, combining security, speed and SSL management. It protects sites, speeds up loading and blocks DDoS attacks. Price: free and paid versions
Incapsula
Incapsula offers a secure CDN, advanced caching and a web application firewall to strengthen protection for e-commerce and media sites. Price: free version and paid version
MaxCDN
MaxCDN, designed for WordPress, relies on a global network of SSD servers to deliver content quickly, anywhere in the world. Price: paid
Sucuri https://sucuri.net Sucuri combines CDN, firewall, site clean-up and monitoring to provide overall protection against attacks and malware. Price: paid
KeyCDN https://keycdn.com KeyCDN offers a light, high-performing CDN with HTTP/2 support, SSL and built-in DDoS protection. Price: paid
ClouDNS https://cloudns.net ClouDNS anonymises the site's IP to limit exposure to attacks, while offering advanced DNS management. Price: free
CMS detectors
SiteAnalyzer CMS Detector https://site-analyzer.pro/services-seo/cms-checker/ CMS Detector automatically identifies the CMS technology used on any site, individually or as a bulk list. Price: free
Wappalyzer https://wappalyzer.com Wappalyzer identifies every web technology: CMS, analytics, servers, widgets, to map out a site’s technical architecture. Price: paid
Duplicate content detection
Copyscape https://copyscape.com Copyscape instantly checks whether your site's content is duplicated elsewhere on the web, ideal for protecting your work and avoiding Google penalties. Price: paid
Siteliner http://siteliner.com Siteliner analyses internal pages to spot duplication, broken links and the internal linking structure. Handy for quick audits and editorial housekeeping. Price: free
SmallSEOTools Plagiarism Checker https://smallseotools.com/plagiarism-checker/ A small free tool for detecting plagiarism in any text or web page, useful for validating articles before publication. Price: free
Google tools (Search Console, tests, guidelines)
Google Search Console https://search.google.com/search-console Essential: performance tracking, errors, indexing, security, coverage, everything you need to steer a site's optimisation within Google's environment. Price: free
Google Mobile Friendly Test https://search.google.com/test/mobile-friendly Instantly tests a page's mobile compatibility and offers targeted recommendations for improving how it displays. Price: free
Rich snippets tester https://search.google.com/test/rich-results Checks that structured markup (schema.org) is valid for Google rich results. Price: free
Google Search Quality Rating Guidelines https://site-analyzer.pro/articles/google-asessor-instruction/ Google's official guide to its quality criteria, essential for understanding how pages are assessed by humans and adapting your content accordingly. Price: free
HTML & structured data validators
W3 Validator https://validator.w3.org The official HTML validation service, to fix markup errors and ensure optimal compatibility. Price: free
Structured Data Testing Tool https://search.google.com/structured-data/testing-tool/u/0/ Tests the quality of structured markup on any URL or code snippet. Price: free
Image compression and optimisation
Tinyjpg / Tinypng https://tinyjpg.com Compresses JPEG/PNG images while preserving quality, ideal for speeding up page loading. Price: paid
Optimizilla https://imagecompressor.com Compresses JPEG/PNG intelligently, perfect for optimising a batch of images in a few clicks. Price: paid
Onlinejpgtools https://onlinejpgtools.com A suite of online utilities for processing, converting and compressing JPG images with nothing to install. Price: free
Landing page generators
Tilda https://tilda.cc Tilda makes it easy to build elegant landing pages, with templates suited to each sector and responsive handling without code. Price: free version, paid version
Wix https://wix.com Wix remains a mainstay for building sites or landing pages on the fly, while optimising SEO and the mobile version. Price: free version, paid version
Log analysis
Screaming Frog Log File Analyser https://screamingfrog.co.uk/log-file-analyser/ Imports and analyses server log files to track bot activity, verify indexing and detect crawl problems. Price: paid
Online SEO audits
Nibbler https://nibbler.silktide.com A complete test of accessibility, SEO, social media and mobile compatibility, free of charge, for an overall view of the site. Price: free and paid versions
SEO Detective https://seo-detective.com Reviews more than 65 SEO criteria, with detailed reports and tailored advice to correct a site’s weaknesses. Price: paid
SEOptimer https://seoptimer.com Offers a complete audit with scoring, prioritised optimisations and easy export for clients or technical teams. Price: paid
Upcity https://app.upcity.com/free-tools/seo-report-card A platform designed for small agencies, with precise monitoring of every SEO indicator. Price: paid
Zadroweb https://zadroweb.com/seo-auditor/ A free audit generating personalised PDF reports, handy for a quick first analysis. Price: paid
Varvy SEO tool https://varvy.com Analyses how well a site complies with Google’s guidelines and lists the priority areas for improvement. Price: paid
Immuniweb Website Security Test https://immuniweb.com/websec/ Tests site security, GDPR and PCI DSS compliance, and detects major flaws or vulnerabilities. Price: paid
Sitemap generators
SiteAnalyzer XML Sitemaps https://site-analyzer.pro/services-seo/sitemap/ Generates XML sitemaps automatically and can email the final file. Price: free version, paid version
XML-Sitemaps https://xml-sitemaps.com Creates an XML sitemap online, free up to 500 pages, simple to use. Price: free version, paid version
XML Sitemap Generator https://xmlsitemapgenerator.org Generates HTML, RSS and XML sitemaps for Google, with no fuss. Price: free version, paid version
Check Domains https://check-domains.com/sitemap/ Offers custom sitemaps, with URL exclusions and a choice of format. Price: free and paid versions
Web Sitemap http://web-site-map.com Creates adjustable XML sitemaps suited to each site’s needs. Price: free version, paid version
Free Sitemap Generator https://freesitemapgenerator.com Handles up to 5,000 URLs free of charge, 25,000 on the premium plan. Price: free and paid versions
Smallseotools Sitemap Generator https://smallseotools.com/xml-sitemap-generator/ A free online sitemap generator, to make indexing by search engines faster. Price: free version, paid version
My Sitemap Generator https://mysitemapgenerator.com Offers a friendly interface, with automated generation, scheduling and export. Price: free and paid versions
Count Words Free https://countwordsfree.com/generate-sitemap Generates sitemaps free of charge, with a clean and accessible interface. Price: free and paid versions
Speed and performance tests
Google Page Speed Insights https://developers.google.com/speed/pagespeed/insights/ The classic: analyses a page's performance, lists what is holding it back and offers concrete ways to speed up loading. Price: free
Lighthouse https://developers.google.com/web/tools/lighthouse/ Google's open source tool for auditing the performance, accessibility, SEO and overall quality of a web page. Price: free
Webpage Test https://webpagetest.org A fine-grained analysis of page loading, with supporting video and a detailed report on every stage. Price: free
GT Metrix https://gtmetrix.com Offers a cross-analysis of PageSpeed and YSlow criteria, with clear advice for each source of slowness. Price: free
Pingdom Tools https://tools.pingdom.com Tests site speed from several locations, surfaces the weak points and makes it easy to compare before and after optimisation. Price: free
Batch Speed
Mass-tests the speed of hundreds of pages from Lighthouse data. Price: free
SpeedMonitor https://speedmonitor.io Monitors performance over time using Lighthouse, to track changes after each release. Price: free
DareBoost https://dareboost.com Analyses more than 100 parameters, with scoring, a video report and comparison tools. Price: free and paid versions
Uptrends Website Speed Test https://uptrends.com/tools/website-speed-test Offers 35 test points around the world, with a full report on each domain or group of sites. Price: free version, paid version
Load Impact https://loadimpact.com Load testing: simulates traffic peaks to see how the site holds up under pressure. Price: free
SSL checking & certificate security
SSL Server Test https://ssllabs.com/ssltest/analyze.html The most complete SSL test for assessing the quality, robustness and configuration of a site’s certificate. Price: free
SSL Checker https://sslshopper.com/ssl-checker.html Quickly checks the validity and installation of an SSL certificate. Price: free
Wormly https://wormly.com A detailed analysis of encryption, vulnerabilities and SSL/TLS compatibility. Price: free
Wayback Machine and web archives
Web Archive
Lets you explore any site’s history, with more than 500 billion archived pages. Price: free
Archive.Today https://archive.fo Creates permanent copies of web pages, to keep proof or a snapshot at a given moment. Price: free
Desktop and web crawlers
SiteAnalyzer https://site-analyzer.pro A free crawler for visualising a site’s structure, calculating internal PageRank and generating sitemaps in a few minutes. Price: free
WildShark https://wildshark.co.uk A simple, fast crawler, ideal for detecting markup errors and microdata problems. Price: free
Beam Us Up https://beamusup.com A Windows crawler with no limits, effective for the technical analysis of large sites. Price: free
Webbee SEO Spider https://eebew.com/spider/ A complete SEO audit that respects search engine guidelines. Price: free
Xenu’s Link Sleuth http://home.snafu.de/tilman/xenulink.html The classic tool for spotting broken links on a site, simple and no-frills. Price: free
Visual SEO Studio https://visual-seo.com A complete technical SEO analysis, with a 15-day trial to test all the advanced features. Price: paid
Screaming Frog SEO Spider https://screamingfrog.co.uk The absolute reference among professionals, Screaming Frog crawls every URL, detects errors, broken links, tags and duplicate content, and adapts to any site, however large. Price: paid
Netpeak Spider https://netpeaksoftware.com/spider/ A complete crawler, ideal for combining technical analysis with link building monitoring on large structures. Price: paid
Website Auditor https://link-assistant.com/website-auditor/ Combines page optimisation and competitive analysis, to fine-tune your SEO to the millimetre. Price: paid
Sitebulb https://sitebulb.com Sitebulb stands out for its actionable insights and its priority scoring. Ideal for presenting an audit to a client clearly. Price: paid
DeepCrawl https://deepcrawl.com The cloud crawler of large companies, it handles millions of URLs and cross-references logs and analyses for an exhaustive view of structure and indexing. Price: paid
OnCrawl https://oncrawl.com Combines crawling, log analysis and reporting to manage the SEO health of very large sites. Price: paid
Botify https://botify.com Analyses the whole indexing journey, from crawl to organic conversion, and delivers scalable recommendations for complex sites. Price: paid
Seomator https://seomator.com A complete technical and architectural audit, with scoring, improvement areas and tracking over time. Price: paid
Raventools https://raventools.com A platform bringing together SEO, SEA, reporting and competitive analysis, while staying accessible. Price: paid
SEO Crawler https://seocrawler.io Specialised in loading speed, duplicate content detection and link checking. Price: paid
SiteCondor https://sitecondor.com Extracts and visualises every on-page element, for targeted optimisation. Price: paid
Jetoctopus https://jetoctopus.com A crawler built to find the flaws other tools miss, with a data science outlook. Price: paid
Seolyze https://seolyze.com Semantic analysis based on TF-IDF, to refine the editorial relevance of each page. Price: paid
RocketCrawler https://rocketcrawler.com A fast online crawler for a complete technical audit, accessible even to beginners. Price: free version, paid version
Responsive and browser compatibility testing
Google Mobile-Friendly Test https://search.google.com/test/mobile-friendly Google's official tool for checking that a site displays perfectly on mobile, identifying errors and receiving targeted recommendations on mobile usability. Price: free
Browserling https://browserling.com Browserling offers cross-browser testing on real browsers and devices, letting you check how a site displays in every environment without a complex virtual machine. Price: free and paid versions
Blisk https://blisk.io Blisk is a browser built for developers, showing the desktop and mobile versions side by side so you can test the user experience simultaneously. Price: free
Browsershots http://browsershots.org Browsershots captures screenshots of your site across more than 180 browsers and systems, ideal for checking overall compatibility and spotting specific display bugs. Price: paid
Tools and resources for AI, ML and knowledge graphs
Google AI Blog https://ai.googleblog.com Google's official blog on artificial intelligence: innovations, research and practical applications, to stay at the front of how AI is developing.
Machine Learning Crash Course https://developers.google.com/machine-learning/crash-course/ml-intro A free, progressive course on the basics of machine learning from Google. Accessible, pragmatic and well illustrated.
SPARQL Query Language for RDF https://w3.org/TR/rdf-sparql-query/ The official documentation of the query language for RDF databases, indispensable for anyone working with knowledge graphs or linked data.
Compositionality decomposed https://arxiv.org/pdf/1908.08351.pdf An in-depth research paper on the generalisation of neural networks and the decomposition of machine understanding.
Collective Multi-type Entity Alignment https://assets.amazon.science/ff/7a/b96282984a0fbe5e31a8fcf68d17/scipub-1202.pdf An in-depth study on multi-type entity alignment in knowledge graphs, useful for advanced semantic SEO work.
Knowledge graphs and automation
Cloud AI https://cloud.google.com/products/ai/ Google Cloud's AI suite, for building, training and deploying AI models at scale in a professional environment.
Transformers https://huggingface.co/models The Hugging Face library brings together hundreds of pre-trained Transformer models for language processing, translation, text generation and more.
GPT-2 https://github.com/openai/gpt-2 The official repository for OpenAI's GPT-2 model, with everything needed to experiment with large-scale text generation.
Ready-to-use AI models
Generating Meta Description Tags https://colab.research.google.com/drive/1TeASgjfCGiZY7VjxcQmHIHHjy5L9Z-j1 A Colab notebook using BERT to generate meta descriptions automatically from long texts.
Apriori algorithm https://colab.research.google.com/github/jroakes/querycat/blob/master/Demo.ipynb An example of SEO query categorisation using the Apriori association algorithm and BERT embeddings.
Quick AI training
GPT-2 Simple https://github.com/minimaxir/gpt-2-simple A Python package for easily fine-tuning a GPT-2 model on your own data or SEO topics.
Train a GPT-2 Text-Generating Model https://colab.research.google.com/drive/1VLG8e7YSEwypxU-noRNhsv5dW4NfTGce A ready-to-use Colab notebook for quickly training your own generative model.
Tokenizers https://github.com/huggingface/tokenizers The reference library for creating and customising ultra-fast tokenizers for any NLP project.
Wikidata, open data and visualisation
Common Crawl https://commoncrawl.org The largest public corpus of the web, used for research, large-scale scraping, trend analysis and AI training.
Registry of Open Data on AWS https://registry.opendata.aws A directory of open datasets accessible directly through AWS, to experiment with or enrich your own analyses.
Wikidata https://wikidata.org/wiki/Wikidata:Main_Page The free, collaborative knowledge database: infoboxes, entities, properties and more. A foundation for semantic enrichment and advanced SEO.
Wikidata Visualization https://tools.wmflabs.org/dataviz/ Tools for visualising and graphically exploring the results of SPARQL queries on Wikidata.
PetScan https://petscan.wmflabs.org Generates lists of Wikipedia articles by custom criteria, for spotting trends or editorial opportunities.
Freelance platforms
Upwork https://upwork.com An international platform for finding or offering assignments in SEO, copywriting, development or web marketing. Price: paid
Fiverr https://fiverr.com A per-task freelance marketplace, with SEO and content services starting at 5 dollars. Price: paid
Toptal https://toptal.com A global network reserved for the best freelance profiles (top 3%) in digital, development, data and SEO. Price: paid
Simply Hired https://simplyhired.com A tool for finding freelance assignments by location, with rate estimates. Price: paid
Freelancer https://freelancer.com The largest crowdsourcing platform, with millions of active profiles across every digital discipline. Price: paid
Writer Access https://writeraccess.com A marketplace specialising in SEO copywriting, content production and editorial campaign management. Price: paid
Resources, blogs, forums, SEO conferences
Search Engine Land https://searchengineland.com All the search news, guides and in-depth analyses to stay up to date in the industry.
Searchenginewatch https://searchenginewatch.com A historic reference in search marketing, with thematic dossiers and tool comparisons.
SEObook https://seobook.com Strategic advice, guides, resources and training to improve your rankings.
Search Engine Journal https://searchenginejournal.com A collective blog: daily articles on SEO, SEA, social and technology watch.
Search Engine Roundtable https://seroundtable.com Daily watch on algorithms, updates, signals and movements in the SEO world.
Backlinko https://backlinko.com/blog Brian Dean's blog, the absolute reference for actionable guides, data analysis and link building strategy.
Neil Patel https://neilpatel.com/blog/ One of the best-known SEO experts has been sharing case studies, growth hacks and best practice for more than twenty years.
Ahrefs Blog https://ahrefs.com/blog/ In-depth analysis, original research and field experience across every dimension of search optimisation.
The Moz Blog https://moz.com/blog News, field feedback, studies and long-form articles: a wealth of information to innovate and progress.
Google Webmaster Central Blog https://webmasters.googleblog.com The official blog for following Google's announcements, technical news and guidelines.
SEO forums
Google Webmaster Help Community https://support.google.com/webmasters/community/ The official forum for asking any technical or strategic question about Google SEO.
SEOchat
A lively community, open to beginners and experts alike.
Warrior Forum https://warriorforum.com One of the oldest and busiest forums for discussing every web strategy.
Digital Point https://forums.digitalpoint.com An international community with an SEO and digital marketing section.
BlackHatWorld https://blackhatworld.com For exploring every facet of search optimisation, from white hat to black hat, in an uninhibited atmosphere.
Reddit (SEO section) https://reddit.com/r/SEO/ The SEO subreddit, one of the most active in the world, for industry watch, mutual help and tip sharing.
Quora https://quora.com The famous Q&A platform, with many SEO experts answering practical or theoretical questions.
SEO conferences and events
BrightonSEO https://brightonseo.com The twice-yearly gathering of SEO professionals, with talks, workshops and networking, often free.
PubCon https://pubcon.com The oldest conference dedicated to search, bringing the industry’s experts together every year.
SMX (Search Marketing Expo) https://marketinglandevents.com/smx/west/ The largest series of SEO/SEA events and workshops in the world.
YoastCon https://yoast.com/yoastcon/ An annual event organised by Yoast in the Netherlands, focused on SEO best practices.
MozCon https://moz.com/mozcon Three days of talks covering every SEO, content and digital marketing topic in depth.
