Vapotheque – Smart Impact project
Project completed2022 – 2024

Vapotheque

Turning a vape shop into a Swiss reference through digital innovation

Services
Digital supportBrandingWordPress developmentE-commerceDigital strategy
Technologies
WordPress
The Project

Overview

Vapotheque is a Swiss company specialising in vaping. The existing site performed poorly in a strictly regulated sector. Smart Impact built a complete solution including a unique interactive flavour dispenser.

The Challenges

Four strategic challenges

01

Visual identity

Building a strong, consistent identity from an existing logo

02

E-commerce platform

Building a high-performing, intuitive solution on WordPress

03

Technical innovation

Designing a unique interactive flavour dispenser

04

Regulatory compliance

Meeting strict rules while offering a smooth experience

Our Approach

How we built the solution

01

A consistent visual identity

Complete brand guidelines conveying expertise and quality across every medium.

02

Bespoke WordPress architecture

A platform optimised for conversion with a simplified purchase journey and intuitive navigation.

03

360° Strategy

Personalised newsletters and an active social media presence to build community loyalty.

Key innovation
lightbulb

The Flavour Dispenser

The development of an interactive tool that lets customers create their own e-liquid blends with precise proportions. The innovation turns buying into a creative experience.

Results

Concrete, measurable effects

Business Impact

  • check_circleSignificant revenue growth
  • check_circleA higher average basket
  • check_circleImproved conversion rates
  • check_circlePositive ROI from the first month

User Engagement

  • check_circleTime on site multiplied
  • check_circleHigh use of the dispenser
  • check_circleAn exceptional newsletter open rate
  • check_circleSocial media growth

Market Positioning

  • check_circleA reference in mixology in Switzerland
  • check_circleExpertise recognised
  • check_circleCompetitive differentiation
  • check_circleStronger customer loyalty
What this project taught us
“Technical innovation can transform a traditional sector. The flavour dispenser is more than a gimmick: it answers a real customer need and creates added value.”
Your project

Let's build your next digital success together.

Inspired by this project? Let's talk about how we can build yours.

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